Analysis of Song Xanh townhouses SX29 – SX32: Business center next to Blue Waves Theater, Casino and beach square

Notably, SX29 – SX32 are also located on the main road leading to the project, next to the parking lot and conveniently connected to the station of the Ben Thanh – Can Gio Metro line according to planning orientation.

With commercial real estate, value lies not only in the beautiful facade but also depends on the number of surrounding destinations, customer composition, length of stay and store accessibility. Based on these criteria, SX29 – SX32 has many conditions to develop into a business street serving residents, tourists, resort guests and event attendees.

1. In front of Paradise Lagoon: The landscape creates a flow of daily visitors

Paradise Lagoon is one of the important landscape and entertainment highlights of Vinhomes Green Paradise. Unlike facilities that are only crowded at the time of the event, the lake has the ability to create regular activities during the day, afternoon, weekends and holidays.

The location near the sea and lake gives SX29 – SX32 three main values.

The first is landscape value. Large water surface space creates clear views, increases the feeling of relaxation and supports business models that need to experience space such as cafes, restaurants, lounges or lifestyle stores.

Second is the flow of visitors. Tourists coming to have fun, walk, take photos or participate in activities by the lake will have the need to eat, rest, shop and use services.

Third is the possibility of extending the stay. When the sea and lake combine with squares, theaters and entertainment areas, customers have more reasons to stay in the area for many hours instead of just coming and leaving quickly.

Thanks to that, SX29 – SX32 can benefit from the daily flow of customers, not completely dependent on performance schedules or event schedules.

2. SX Row 29 -> 32: opposite the sea square and the Green Wave Theater – A gathering place for tourists and community activities

The beach square is often where outdoor fun activities, festivals, community programs, light shows and seasonal events take place.

For SX29 – SX32, the advantage is near the beach square and the largest theater in Vietnam

First of all, the square creates a concentrated flow of people. Instead of visitors being dispersed throughout the project, outdoor programs can bring a large number of people to the same area for a specific period of time.

Next, the square is capable of maintaining activity from afternoon to evening. This is a favorable time for cafes, restaurants, drinks, convenience stores, souvenirs and entertainment services.

If the SX29 – SX32 facade is located on the direction of movement to the square, the row of townhouses can become a stopping point before the event, a place to dine after the program or a meeting place for groups of guests.

The commercial value of the square therefore does not only come from the days of grand music festivals. Even on weekdays, the square space can still attract residents and tourists to walk, sightsee, take photos and use surrounding services.

Near Blue Waves Theater – Blue Waves Theater: The driving force in forming the cultural and night-time economy

Blue Waves Theater is oriented to become a symbolic cultural and artistic project of Vinhomes Green Paradise. Blue Waves Theater is a large-scale cultural and artistic complex:

• The total area is about 7 hectares, equivalent to 70,000 m² or nearly 10 standard football fields. The Blue Waves Theater complex is nearly four times larger than the Sydney Opera House campus
• Accommodates approximately 5,000 spectators in the main performance space.
• Some project introduction documents also mention an exhibition area of ​​about 45,000 m², combining a square and outdoor event space.
• The project is located in a utility cluster including Paradise Lagoon, beach square, international conference center and large event square.

To make it easier to imagine, this is not an ordinary urban theater but a performance – exhibition – event complex. With an area of ​​7 hectares, Blue Waves Theater can become an independent destination, capable of organizing concerts, art shows, exhibitions, festivals and international events.

For SX29–SX32, this scale is especially important: a full show of 5,000 seats can create a large number of visitors before and after the show, leading to demand for food, coffee, shopping, gifts, pick-up and drop-off and night services. If the row of townhouses is located on the journey between the parking lot and the theater, the accessibility to the flow of visitors is even more obvious.

With a scale of about 7 hectares and a capacity of about 5,000 spectators, Blue Waves Theater is not only a theater but also a cultural and artistic complex capable of generating large visitor flows, promoting the night-time economy and increasing commercial vitality for the SX29–SX32 townhouse row.

According to information introduced on Vinhomes Market, this is a large-scale theater complex of the project. Introductory documents currently announce that Blue Waves Theater has an area of ​​about 7 hectares and a capacity of about 5,000 seats.

The theater has a special role for SX29 – SX32 because it is a facility capable of creating a stream of visitors with a clear purpose. Audiences who come to see a performance often have time to arrive early, wait for the doors to open, meet friends and continue eating, drinking or entertaining after the show ends.

A performance can create many layers of needs:

• Dine before the program;
• Drink coffee and meet;
• Buy flowers, gifts or souvenirs;
• Use beauty and photography services;
• Rest during waiting time;
• Dining and entertainment after the show;
• Book a vehicle or wait for it to be picked up.

Thus, Blue Waves Theater not only creates a number of visitors entering the theater but also creates a consumer journey before and after the event.

In the long term, theater can also help position the surrounding area as a cultural destination. Restaurants, cafes, art showrooms, fashion stores and experience spaces at SX29 – SX32 can build brands associated with the location “near Blue Waves Theater”.

This is also the basis for developing night-time economic activities. Performances often end in the evening, creating additional business hours after the residential area’s usual operating hours.

4. Near the international convention center: Source of business and MICE visitors

International convention centers can create a different source of visitors compared to lakes and squares. This is a group of guests attending seminars, exhibitions, business conferences, product launch programs and specialized events.

This group of customers often has clear schedules, high demand for services and good spending ability. They may need:

• Restaurant to receive guests;
• Café serving business meetings;
• Flexible meeting rooms or offices;
• Printing, gift and event organizing services;
• Transportation services;
• Spa and health care;
• Convenience stores;
• Private reception space.

With a location near the convention center, SX29 – SX32 can exploit the MICE market – tourism combining meetings, incentives, conferences and exhibitions.

The important point of the MICE visitor source is the ability to operate on weekdays, instead of just focusing on weekends. This helps supplement the flow of visitors to the townhouses during times when the amusement park and square are not at high capacity.

5. Near the 50,000-seat event square: Opportunity from large-scale visitor flows

The event square was introduced with an expected capacity of about 50,000 people, targeting outdoor programs, concerts, festivals and large-scale community events.

Compared to Blue Waves Theater, the square can create a larger concentration of visitors at any given time. However, this stream of visitors often appears according to the event schedule. Therefore, business efficiency will depend on product preparation ability, personnel and service speed.

Models that can exploit event visitor sources well include:

• Food and drinks served quickly;
• Convenience stores;
• Souvenirs and event products;
• The restaurant accepts reservations;
• Meeting point or group pick-up point;
• Transportation services;
• Lockers and tourist support services.

On days with big events, the location near the square and parking lot can help SX29 – SX32 welcome guests in both directions: before guests enter the event and after they return to pick up their cars.

6. Near Casino and entertainment complex: Guest source operates until late at night

Casino or prize-winning game area according to the project’s development orientation is a notable element for commercial activities. Unlike landscape amenities, this type of entertainment often has a long operating time and is aimed at groups of adults, resort guests or international visitors with high spending levels. Casinos can help create evening and nighttime traffic for the area.

This group of customers often needs to use many types of services at the same time:

• High-class cuisine;
• Lounge, cafe and meeting space;
• Transportation services;
• Spa and wellness;
• Shopping;
• Tourist support services;
• Book a room and experience the resort.

For SX29 – SX32, the value of being close to the Casino does not necessarily come from business activities directly related to prize games. The bigger opportunity lies in serving the ecosystem of surrounding needs: dining, meeting, shopping, resting and moving.

Casino combined with Blue Waves Theater and hotel system can help the area maintain its nightlife. This is an important condition for commercial townhouses to exploit many time frames and reduce dependence on daytime demand.

7. SX 29 – 32 benefits from the ability to connect with international hotel and resort complexes in the project.

Information announced from investor Vingroup, Vinhomes Green Paradise plans to develop an accommodation chain of about 7,000 5-star standard rooms, including the participation of Vinpearl and four brands of the IHG Hotels & Resorts system and international hotel and resort brands such as Grand Hyatt, Marriott and MGallery.

Guests staying at international hotels often do not only use services inside the hotel. They also need to explore local cuisine, shop, visit, use health services and experience the life of the destination.

This is an opportunity for SX29 – SX32 to reach customer groups:

• International tourists;
• Family vacation;
• Businessmen;
• Expert;
• MICE guests;
• Guests play golf;
• Performing artists and crew;
• Guests attending a wedding or event.

The difference between hotel guests is the length of stay. An event guest may only come for a few hours, while a resort guest may stay for days and use the service repeatedly.

Thanks to that, business models at SX29 – SX32 can build a more stable customer base, especially if they provide quality products, multilingual communication and services in accordance with international customer standards.

8. Near golf course: Access to middle and high-end customer community

Golf courses often attract businessmen, professionals, golf tourists and groups with good spending ability. A round of golf lasts many hours and often comes with the need to eat, meet, rest or entertain after playing.

The presence of the golf course adds to SX29 – SX32 a specialized source of visitors:

• Guests play golf during the day;
• Club member;
• Guests participating in the tournament;
• Enterprises organize exchanges;
• Guests resort to playing golf;
• Relatives come along.

Models that may be suitable for this group of customers include high-quality restaurants, cafes for meetings, recovery spas, fashion and accessories stores, transportation services and private reception spaces.

As the golf course connects with international hotels, casinos, theaters and convention centers, the project has the ability to form multi-day experience packages. SX29 – SX32 have the opportunity to participate in this spending chain instead of just serving a single need.

9. Next to the parking lot: Advantage of converting people into customers

Being close to the destination helps the townhouse have a flow of people, but being close to the parking lot helps many customers have the opportunity to stop and use the service.

This is one of the most practical advantages of the SX29 – SX32.

Visitors to the theater, square, conference or amusement park can pass by the row of townhouses on the journey from the parking lot to the event location. When the program ended, they continued to return to the area to pick up their cars.

Thus, the row of townhouses can be approached twice in the same journey:

• The first time when guests arrive;
• The second time when guests leave the event.

The location next to the parking lot is also convenient for models that need customers to quickly visit such as take-away coffee, convenience stores, pharmacies, specialties, souvenirs and goods delivery points.

For restaurants or showrooms, the ability to conveniently park helps reduce one of the biggest barriers that causes customers to bypass a location.

10. Located on the main road into the project: Increase recognition and traffic

SX29 – SX32 is located on the main road leading into the project. This is an important advantage for brand recognition and reaching customers from many segments.

A townhouse on the main axis often has advantages over a location deep in the inner area in the following aspects:

• Easy to see;
• Easy to give directions;
• Convenient access;
• There is regular traffic;
• Easy to build business address;
• Able to serve both internal and external guests.

When the project is fully operational, the flow of visitors on the main axis may include residents, employees, resort guests, event attendees, golfers and amusement park visitors.

Thanks to that, SX29 – SX32 does not depend entirely on a specific utility. Even on days when there are no programs at the theater or square, the townhouses still have access to the regular flow of people moving through the project.

11. Near Ben Thanh – Can Gio Metro station: Expand customer reach

The railway connecting Ben Thanh – Can Gio is oriented to help strengthen the connection between the center of Ho Chi Minh City and the coastal metropolis.

If the Metro line and neighboring stations are deployed and operated as planned, SX29 – SX32 can benefit from the influx of passengers using public transport, especially on weekends, holidays and major event days.

The station is not just a transfer point. In many urban models, areas near stations often create a need for food, quick shopping, waiting to pick up relatives, booking transportation and using convenient services.

When the station connects to the main road, parking lot and central utility complex, SX29 – SX32 can become a convenient access point for both Metro passengers and those using personal vehicles.

Progress, station locations and technical specifications need to be updated according to official documents from competent authorities.

12. The synergy between utilities creates the advantage of SX29 – SX32

The value of SX29 – SX32 does not come from an individual utility, but from the synergy of the entire ecosystem.

The lake and sea square create a daily flow of visitors. Blue Waves Theater offers guest performances and night activities. The convention center brings in business visitors on weekdays. The 50,000-seat square creates large crowds according to events. Casinos and entertainment complexes prolong the nightlife scene. International hotels create a source of guests staying for many days. Golf courses add a group of customers with high spending ability.

Main roads bring visitors to the area, parking helps visitors stop, and Metro can expand reach from the city center.

The customer flow of SX29 – SX32 can be visualized in four time groups:

• Morning: residents, hotel guests, golfers and conference guests;
• Afternoon: guests visit the lake, square, sightseeing and shopping;
• Evening: theater, restaurant, Casino and entertainment guests;
• Weekends, holidays: Metro guests, tourists, families and large event attendees.

This is the foundation for townhouses to exploit commercial activities in many time frames and serve many customer segments.

13. Business model suitable for SX29 – SX32

From the customer line characteristics mentioned above, SX29 – SX32 may be suitable for several models:

• Specialty restaurants, international restaurants or experiential cuisine models;
• Café, bakery, lounge and meeting space;
• Convenience or specialty stores;
• Fashion, jewelry, furniture and lifestyle showrooms;
• Spa, wellness and beauty services;
• Flower, gift and souvenir shops;
• Tourist office, event tickets and transportation;
• Flexible workspace or meeting room;
• Services for conference guests and international guests;
• Rental model operated by retail and service brands.

The choice of model needs to be based on the exact location of each apartment, frontage width, floor area, approach direction, parking space, operating regulations and industry structure of the entire area.

Conclusion: Why is SX29 – SX32 noteworthy?

SX29 – SX32 is not just a row of townhouses located near the lake. The outstanding value of the product lies in its location in the middle of a large-scale cultural, conference, resort and entertainment ecosystem.

Row of townhouses with simultaneous access to:

• Visitors to Paradise Lagoon;
• Guests have fun at the sea square;
• Blue Waves Theater audience;
• Guests attending international conferences;
• Attendees of large-scale events;
• Casino and entertainment guests;
• Guests staying at international hotel chains;
• Guests play golf;
• Internal residents;
• Passenger flow on the main road;
• Customers will use Metro in the future.

Among them, Blue Waves Theater, Casino, convention centers and international hotels are factors that can prolong stay, increase spending and create activities in the evening. The lake, square and main traffic axis help maintain the vitality of the area during weekdays.

SX29 – SX32 are therefore suitable for customers looking for an asset that has both use value and the ability to organize a business or long-term commercial lease.

Contact to receive premises for location SX29 – SX32 – Vinhomes Green Paradise Can Gio townhouse, information for each unit, sales policies and appropriate business exploitation plans.