6 Reasons

SOHO Townhouse: An International-Standard Commercial Destination for Vietnam’s Retail Market

Strategically positioned in the heart of the metropolis at The Global City, SOHO Townhouse sits adjacent to a 123,000 m² commercial center along Do Xuan Hop Street. As the gateway to this new hub of Ho Chi Minh City, it welcomes a substantial and consistent flow of visitors to the district.

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1. Large-Scale Events and Festivals

Drives consistent customer traffic and engagement

2. Thoughtfully Curated Dining and Retail Mix

Comprehensive commercial offerings with diverse business categories

3. Exceptional Visitor Potential

Projected to attract up to 196,000 daily visitors

4. Award-Winning Architectural Design

Developed by Foster + Partners, a globally renowned design firm

5. International Standard Development and Operations

The Global City’s commitment to developing and professionally managing an international-standard commercial neighborhood is pivotal to establishing it as a premier destination for both domestic and international visitors.

6. Exceptional Business Support Programs

— Expert guidance from leading retail specialists in Hong Kong and China; Masterise Homes’ professional marketing team provides comprehensive support to help businesses expand their customer base and enhance brand value
— Customized construction and tenant build-out support up to 3 billion VND
— Additional comprehensive support programs