More big brands sign leases at The Global

Thêm nhiều thương hiệu tiếp tục thuê tại The Global City

On the morning of August 5, the “Unlocking Investment Opportunities” event series continued with the theme “SOHO International Standard Commercial Area – A New Vision for Vietnam’s Retail Industry,” attracting numerous retail and F&B business owners. The event unveiled the latest development strategies positioning SOHO as an ideal business destination and a premier entertainment venue in Ho Chi Minh City, addressing key concerns for F&B entrepreneurs considering a new location.

A highlight of particular interest to attendees was a practical showcase of SOHO townhouse design and space planning. A full-scale simulation of the ground and first floors of a SOHO townhouse configured for F&B operations provided visitors with an immersive understanding of the actual commercial space, allowing them to visualize scale and layout for optimal business planning.

During the event, Masterise Homes also signed commercial partnerships with leading brands including McDonald’s, Fox KidsPlay Café, and PCM Group, which operates the food court concepts Glamourista and Merlion House, alongside Naked Flavors, Anh Coffee, The Hub Office, Rosie Monday Spa, Wall Street English, Crab King, The Banned, and German Beer Eibauer. These partnerships expand the brand portfolio at The Global City and underscore the significant commercial potential of the SOHO subdivision.

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THE SAIGON LUXURY JOURNAL

August 9, 2023

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