Masterise Homes has officially signed cooperation agreements with renowned brands to expand its business presence within The Global City Urban Area. This initiative represents a pivotal step in establishing a dynamic “new center” for Ho Chi Minh City

With the goal of developing SOHO townhouses into an internationally-recognized commercial destination, Masterise Homes has consistently executed its strategic plan by partnering with prestigious domestic and international F&B and retail brands, while simultaneously completing the SOHO subdivision to the highest quality standards and on schedule.

The “Unlocking Investment Opportunities” event series demonstrates Masterise Homes’ commitment to continuously creating solutions that enhance real estate value for its clients. The event serves as a networking platform for domestic and international retail businesses and offers valuable business development opportunities at this emerging center. With its exceptional location, thoughtful planning, established customer base, and comprehensive support from Masterise Homes, SOHO has successfully attracted numerous renowned domestic and international retail and F&B brands.

These brands will expand their retail presence within the SOHO subdivision, a vibrant townhouse community recognized for its exceptional commercial value and as a premier destination for dining, shopping, and entertainment for residents and visitors alike.

Committed to continuously creating added value for customers

Mr. Gibran Bukhari, Director of the Sales Division at Masterise Homes, shared: “There is a saying: where amenities and activities flourish, residents will naturally follow. By partnering with major brands, we aim to create mutual benefits. First, we enhance the comprehensive amenities within the SOHO subdivision. Second, we strengthen the rental potential of this townhouse community. Ultimately, we contribute to the vitality of our new center—The Global City.”

The SOHO townhouse area benefits from a prime metropolitan location, proximity to major thoroughfares, convenient access to the city center, and a comprehensive range of synchronized high-class amenities. The presence of major brands here elevates the customer experience and positions SOHO as an ideal destination for gatherings, dining, and entertainment, meeting the needs of the thousands of future residents within The Global City urban area and visitors.

Additionally, these brand partnerships and momentum from related industry sectors will help position SOHO townhouses to attract additional brands across diverse sectors in the coming years, further strengthening commercial activity in the area.

Ms. Nguyen Thi Hanh Trang, Deputy Director of Finance at Mylife Group, commented: “Mylife Group operates numerous premium restaurant brands featuring luxurious spaces. We are meticulous in sourcing high-quality ingredients imported from around the world and continuously refining our products to deliver the finest experience to our guests. This philosophy aligns perfectly with Masterise Homes’ vision for The Global City Thu Duc, a new center offering world-class experiences. We are confident that this partnership will create significant success and value for the community.”

The SOHO commercial townhouse area is currently under construction and is scheduled for completion in 2023, alongside the launch of numerous high-end amenities at The Global City. This timeline ensures sustainable business operations for our partner brands, robust commercial development potential for SOHO, and enhanced investment value for property owners. For more information about purchasing or selling The Global City townhouses, please contact Ms. Nhi at 0918.195.449 or visit our selling The Global City townhouse page.