DOUBLE PROFITABLE INVESTMENT IN SOHO AREA OF THE GLOBAL CITY PROJECT

Positioned to become the vibrant commercial center of The Global City Center, SOHO townhouses offer numerous outstanding advantages, including their central urban location, smart and flexible design, strong customer traffic, reliable tenant demand, and more.

These factors position SOHO townhouses within The Global City project as excellent investment opportunities with strong profit potential, attracting discerning customers and investors alike.

PROFIT FROM MONTHLY RENTAL INCOME:

With substantial foot traffic from nearby residential areas, SOHO townhouse owners enjoy reliable tenant prospects. Many domestic and international F&B brands are eager to establish operations here, with rental rates comparable to prime District 1 locations. On June 10, The Global City project hosted the “Connecting Domestic and International F&B Businesses” event, drawing over 100 leading Vietnamese enterprises and more than 20 international brands from Singapore. In conjunction with expanding entertainment amenities and hosting regular events to attract visitors, Masterise Homes has secured partnerships with renowned F&B and retail brands including Pizza 4P’s, Pasteur Street Brewing, Yen Sushi & Sake Pub, Yen Sushi Premium, Shamoji, Omasake, and Mylife Coffee.

Currently, premium frontage rental rates in District 1 range from 100 to 180 million VND per month for spaces of 300–400 m². SOHO townhouses, with their approximately 500 m² of space, command an average rental rate of 150 million VND per month—equivalent to 1.8 billion VND annually—with strong potential for appreciation as the urban area develops.

SUSTAINED APPRECIATION IN ASSET VALUE:

As the new district takes shape and amenities multiply, Thu Duc’s enhanced transportation infrastructure continues to drive value appreciation for SOHO townhouses. The Global City’s prime location and world-class amenities—including Southeast Asia’s largest country music venue and a 200-billion-VND theme park launching in 2023—create exceptional appeal. Regular programming and events ensure strong interest from both local residents and international visitors seeking business opportunities, establishing robust demand even as development continues. Property owners benefit from excellent visibility and traffic while building equity as the district matures.

Meticulously planned while retaining unique character, ETEN, MODE, and JOIE streets within SOHO create the most vibrant lifestyle experience in Ho Chi Minh City’s emerging center.

  • ETEN Food Street: A culinary destination offering guests an exceptional journey through diverse flavors spanning East to West, featuring thousands of distinctive dishes and the most complete dining experience.
  • MODE shopping street: Residents and visitors can enjoy world-class shopping at this fashion destination, featuring hundreds of local and international brands.
  • JOIE Entertainment Street: Seeking premium spa and wellness treatments, or looking for an evening out with friends? JOIE offers an exceptional array of high-end spas, modern bars, and upscale entertainment venues.

SAIGON LUXURY REAL ESTATE COMPANY

THE GLOBAL CITY PROJECT INQUIRY HOTLINE: 0918 195 449 (YEN NHI VAN)

THE SAIGON LUXURY JOURNAL

July 4, 2023

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