Ho Chi Minh City is witnessing a strong transformation with the formation of The Global City – a new urban center oriented to become the city’s “second Downtown”. Here, the luxury real estate brand LUMIÈRE Series officially marked its first presence withprojectLUMIÈRE Midtown, opening up a new standard of living for the elite.

LUMIÈRE MidtownPossessing strategic advantages that any investor does not want to miss, are easily recognizable signs of “Sure to Win” products.

1. Located on the front of Lien Phuong, the strategic development artery of the East area – Ho Chi Minh City

LUMIÈRE MidtownLocated right in front of Lien Phuong Street, the main road connecting the East with the city center. From the project, residents only take about 5 minutes to reach Thao Dien area – where the vibrant international community gathers, 10 minutes to travel to District 1 and only 30 minutes to connect to both major airports, Tan Son Nhat and Long Thanh.

Over the past decade, the East area of ​​Ho Chi Minh City – including District 2 (now Thu Duc City), District 9 and the old Thu Duc District – has become the focus of infrastructure investment and urban development. Located at the center of this development axis,Lien Phuong streetquickly rose to becomeOne of the most important strategic routes, connecting new urban areas, high-tech parks and the city center.

Lien Phuong Road has a length of about 6 km, starting from An Phu roundabout – intersecting with Hanoi Highway, and extending to the new urban area Nam Rach Chiec, adjacent to Do Xuan Hop street and Ho Chi Minh City – Long Thanh – Dau Giay highway.

• North:Direct connection to Thao Dien, An Phu – high-end residential areas and communities of foreign experts.
• South:Access to The Global City, Saigon Sports City, and District 9 high-tech park – home to major headquarters such as Samsung, Intel, Schneider Electric.
• Radial connection:From Lien Phuong street, you can quickly access District 1, Tan Son Nhat airport via Hanoi Highway or Mai Chi Tho – Thu Thiem tunnel.

With a synchronous and well-planned transportation network, Lien Phuong is not only an internal route but is also acting as asecond radial axisof the City. Thu Duc – next to Hanoi Highway.

Along the current Lien Phuong axis, a series of large-scale projects have been and are being formed:

• The Global City– 117 hectare urban area is expected to become the new center of Ho Chi Minh City.
• Saigon Sports City– an international sports urban area developed by Keppel Land.
• Palm City, Lakeview City, Estella Heights, Q2 Thao Dien– luxury apartments and villas have been put into operation.

In addition, this road also benefits from major infrastructure projects such as: routeMetro number 1, Long Thanh – Dau Giay Expressway expanded, Belt 2, and a bridge connecting to Sala Area, Thu Thiem.

2. LUMIÈRE Midtown & 123,000 m² Commercial Center – Strong value leverage for both investment and residence

2.1 From an investment perspective:Profitable value increases over time

LUMIÈRE Midtown owns the locationOpposite the 123,000 m² shopping center– planned to become the largest shopping, culinary, and entertainment complex in the South – is oneRare strategic advantagefor investors.

a. Increase real estate value according to the commercial cycle:

Projects located next to large shopping centers often have themThe price increase amplitude is higher than the market averagethanks to the flow of people, spending flows and completed infrastructure. When this shopping center comes into operation, the influx of customers, employees, experts and consumers will stimulate the need to rent, buy and invest.

b. Strong rental exploitation ability:

For investors, apartments opposite large commercial areas are always availablehigh occupancy rate, especially in the high-end serviced apartment segment. Rental demand comes from experts, senior managers working in businesses, offices, or young families who want to live close to convenient places.

c. Outstanding liquidity:

Products with a “commercial front” position like LUMIÈRE Midtown are often prioritized by the market when trading thanks to their clear practical value. Resale or transfer will be much more convenient than conventional internal projects.

2.2 Residence perspective: Top quality of life – comfort at every step

With residents choosingsettled at LUMIÈRE Midtown, facing one of the largest commercial centers in the South means:

a. “Shopping – Entertainment – ​​Services” is just a few steps away:

Without needing to travel far, residents can enjoy a full chain of services from supermarkets, restaurants, cinemas, gyms, children’s play areas to high-end brands… A modern, complete, self-contained lifestyle – true to the “15-minute urban” standard.

b. Active life and community connection:

When the shopping center comes into operation, the area around the project will always be vibrant, creating a youthful and dynamic living environment – suitable for professionals, young families and international residents. At the same time, this is also a place to easily connect and interact with the intellectual community.

c. Enhanced life values:

Living near an iconic commercial center not only improves the quality of daily life but also increases personal “image value” – especially important for successful people, businessmen or families who want their children to grow up in a comfortable, modern environment.

JobLUMIÈRE Midtown owns the location “opposite the 123,000 m² shopping center”is not just a convenience of The Global City urban area – butRealistic and sustainable leverage for both investors and real buyers.

• Withinvestors, this is the ideal location toGet ahead of the price increase cycle, easy to exploit for rent and easy to transfer.
• Withresidential buyers, this is a full, dynamic and convenient life at every step – a true “Downtown lifestyle”.

3. Adjacent to the busiest commercial area The Global City – Soho subdivision

An unmissable advantage of LUMIÈRE Midtown is its locationlocated close to the areaSOHO commercial townhouse– the most vibrant subdivision in the heart of The Global City. With both business and residential functions, the SOHO area is planned according to a modern commercial street model with international style, gathering fashion stores, cafes, restaurants, high-end showrooms and boutique offices. This is considered the “commercial heart” of the entire urban area, where crowds of visitors gather every day.

The job is located adjacent to the areaSOHO townhousebringDual benefitsfor LUMIÈRE Midtown residents: enjoy full service amenities within just a few steps, while also opening up flexible investment and exploitation possibilities. Apartments near SOHO always have a strong attraction in the rental market – especially with high-end tenants who want to live near shopping and entertainment areas without having to travel far.

The vibrant and multi-functional space from the SOHO area also contributes to forming oneDynamic, youthful living ecosystem, standard international urban style– where residents not only live, but also enjoy and connect every day. This is a factor that contributes to increasing the commercial exploitation value of the project and improving the quality of life for the LUMIÈRE Midtown community.

4. Adjacent to 3 international school clusters, a classy educational environment for future generations to easily develop

One of LUMIÈRE Midtown’s strategic advantages is its locationadjacent to future international school clusters, with methodical planning located right in the heart of the megalopolis The Global City. With just a few steps away, residents can easily take their children to class every day without having to use transportation, an invaluable advantage in modern urban life.

According to planning information, international school clusters here will be developed according to international standards, aiming to provide a modern, multilingual and globally integrated learning environment. Living close to such schools not only brings peace of mind to parents, but also helps the young generation have access to advanced education from an early age – a core factor to develop independent thinking and global competitiveness.

Not only does it bring practical living values, the “adjacent to international schools” factor is also importantindicator of sustainable value increase for real estate. For many years, projects located near educational areas have always maintained strong attraction to both real estate buyers and investors. This is a group of assets with a high rental rate, low volatility and easy liquidity – especially attractive to foreign experts and families with young children looking for a long-term residence.

LUMIÈRE Midtown not only opens up a classy living space, but is also an ideal starting place for families who want to create a future in an academic, civilized and promising community.

Besides the advantages of education and connection, LUMIÈRE Midtown also possesses a rare privilege of being located right next toSoutheast Asia’s largest water music canal– an iconic landmark project of the wholeThe Global City urban area. With a length of up to hundreds of meters, designed as a light avenue combining modern sound – light – water shows, the water music channel is not just a convenience, but aLarge-scale community entertainment and cultural center, first appeared in Ho Chi Minh City.

Living next to this iconic building gives residents unique experiences, where every evening can be an outdoor art performance, where children can play, adults can stroll and relax, and the whole family enjoys the festive atmosphere without having to leave the project campus. This is the ultimate urban lifestyle – where entertainment, nature and art are delicately integrated into daily life.

In terms of real estate value, projects located next to large-scale public works – especially landscape and cultural symbols – are always highly appreciated by the market. Apartments with canal views or just a few steps away from the performance area will be availableprice increase margin and outstanding commercial exploitation abilitycompared to the rest of the market.

It can be said that LUMIÈRE Midtown is not simply a place to live, but also a place where residents can immerse themselves in a modern and inspiring lifestyle. Being located next to the water music channel not only enhances personal experience, but also contributes to shaping the quintessential lifestyle for the future resident community.

Don’t miss the opportunity to own LUMIÈRE Midtown – the opening mark of the LUMIÈRE Series brand at the new center The Global City.With a strategic location, adjacent international amenities and sustainable profit potential over time, LUMIÈRE Midtown is not only a place worth living, but also a long-term investment asset for the elite.