English
Tiếng Việt
Learn about brand real estate
North America may be the birthplace of branded real estate chains, accounting for 40% of existing assets, but Asia-Pacific is the future of the format.
A new report from Savills World Research says Asia-Pacific, led by Thailand and Vietnam, accounts for 23% of projects in planning or under construction.
According to Riyan Itani, Director and Co-Leader of international development consultancy Savills, branded residences offer many advantages in a crowded global market for luxury real estate.
He elaborates, “Wealthy, brand-conscious people are attracted to quality design, security and level of service delivery. For hotel operators, further investment in the residential sector can improve income streams with royalties from early stage sales and their services in the hospitality sector will be more diverse, and new projects will also increase their level of competition. Developers, meanwhile, have recognized the added value of a brand in a very vibrant global market.”
Masterise Homes and Marriott International recently signed a comprehensive and long-term strategic cooperation with a plan to build a Branded Residences product line – “Branded real estate” in Vietnam.
As the largest hotel group in the world, Marriott International will combine with Masterise Homes to maximize the strengths and experiences of both parties and create together project Branded Residences (Branded Real Estate) for the first time in Vietnam and is the largest-scale Branded Residence project in the world under the brand Marriott. This is a prominent highlight for the Vietnamese real estate market in particular and for the regional market in general, raising Vietnam to become a global hot spot.
Cagree with that development is the rapid increase of wealthy class in the country and This is an opportunity for rich people to own things “super product” with an international brand, aimed at aim affirm your position not only limited to Vietnam, but also reaching out Global.
Cooperation agreement between Masterise Homes , and Marriott International will bring the most premium brand in Marriott’s product line for the first time The Ritz Carlton coming to the Vietnamese market. Besides, two other high-end product lines are: Marriott , and JW Marriott will bring customers unprecedented experiences at Branded Residences residential areas. The developed projects promise to be timeless symbols with standard quality equivalent to any other Branded Residences apartments in the world.
Information about the “handshake” of cooperation between Masterise Homes and Marriott International is expected to blow a “wind” of globalization into the Vietnamese real estate market, promoting the rapid development of super housing products. new, increasing the heat of domestic and foreign investment, promoting the economy and creating a distinct position for Vietnam. In particular, enhancing the life experience for the elite with full global standards.
Progressive from quality of life to real estate value
In the world, model Branded real estate in the city center (Urban branded residences) has experienced a decade of rapid growth. Over the past ten years, the number of branded apartments increased by 170%, adding more than 52.000 units across 370 projects. International hotel brands are also starting to join the game, and in the leading position, Marriott International is the largest branded real estate developer (Branded Residences) worldwide, operating operates projects in 17 other countries and territories and is expanding its international investment portfolio.
For the super rich, in both Vietnam and other countries around the world, owning a Branded Residence product will bring a lot of meaning: It is the “mark” of each individual. for products you own or a form of asset accumulated over time. Customers who buy an apartment of this product line, whether to live in, invest or accumulate assets, mean they are guaranteed by the best brands in the world, ensuring full value. of a worthy product.
Sharing about this historic cooperation, Mr. Jason Turnbull, Deputy General Director and Chief Financial Officer of Masterise Homes said: “Masterise Homes’ projects will combine with leading prestigious brands. of Marriott International such as Marriott, JW Marriott and Ritz-Carlton. This is also the first time these brands have developed residential real estate projects in Vietnam. Projects will be designed, built, managed and operated according to equivalent quality standards of the above brands, creating the privilege of ‘global citizens’ experiencing the same types of services and lifestyles. The standard is staying at the 5-star JW Marriott Hotel in London, or the 5-star Ritz Carlton New York Hotel”,
Grand Marina Saigon – Super project located in a prime location
Grand Marina Saigon – The first project marking the cooperation between Masterise Homes and Marriott International is located in the “golden” location of District 1, the heart of the city. Ho Chi Minh City, right next to the Saigon River, rich in historical value. The project will be developed into a large-scale complex with housing, office, and commercial functions.
This will be the world’s largest urban branded residence of Marriott International. Grand Marina Saigon promises to attract the super-rich not only in Vietnam but especially in the Asia Pacific region because of its reputation and classy experience associated with the world’s leading brands.
It is this attraction that has helped the zones Branded Residences (Brand name real estate) become communities of classy, civilized residents sharing common living values. In addition, owning a branded real estate with international certification such as Branded Residences will contribute to establishing the position of the owner, increasing personal prestige, and affirming the value of life of the elite. global flower.
Masterise Homes is a member of Masterise Group (formerly Thao Dien Investment) is the investor of a series of luxury apartment projects of the “Masteri” series that have been highly appreciated by customers in the Ho Chi Minh City market in recent years.
Masterise Group with the luxury real estate brand Masterise, has launched its first project High-end residential area Masterise Thao Dien. Masterise Thao Dien project possesses a classy location, large scale and has influence on the development of the East area – City. HCM.
Marriott is a diversified national company in the field of hotels and management, famous for its hotel services and management. Marriott is known as a famous hotel brand worldwide. To gain the trust and confidence of customers during the process of using the service here, this brand has come up with many business strategies to attract and impress customers every day for the first and second time. One of the things that leaves an impression is that Marriott logo of this company.
Find out project information: https://saigonluxury.com.vn/du-an-grand-marina-sai-gon-thuong-hieu-jw-marriot/
