For the first time in Asia, leading real estate developer Masterise Homes® is proud to announce an exclusive collaboration with internationally acclaimed fashion designer ELIE SAAB in launching a collection of exquisite Haute Couture riverside villas in Thu Duc City, Ho Chi Minh City

The Pure Essence of Haute Couture

While Haute Couture’s origins trace back to the opulent Rococo period at Versailles, its modern inception is often attributed to Charles Frederick Worth, who established the first couture house in Paris in 1858. By 1945, Haute Couture—meaning “high tailoring” in French—had become a legally protected designation with rigorous standards: each design must be a unique creation, meticulously crafted to the client’s exact measurements by recognized master artisans.

Each Haute Couture piece demands hundreds of hours of painstaking craftsmanship, commanding extraordinary prices—ranging from $30,000 for day wear to hundreds of thousands of dollars for intricately embellished gowns. Haute Couture represents a window into the designer’s creative soul, the purest manifestation of artistic vision. It offers absolute creative freedom, allowing artists to transcend imagination and explore the most audacious frontiers of fashion.

Exclusively for International Elite Clientele

Haute Couture represents the pinnacle of fashion—a symbol of unparalleled luxury and exclusivity, accessible only to an elite circle. Holding an esteemed place in the fashion world, Haute Couture embodies not merely the synthesis of artistry, creativity, and master craftsmanship, but also a statement of refined taste and sophisticated aesthetic sensibility. Haute Couture’s distinguished clientele—from royalty and heiresses to the global upper class—grace prestigious shows in Paris each season. This remains the aspiration of luminaries on the red carpets of premier events such as the Oscars, Grammy Awards, and Met Gala, and is coveted by the world’s elite as a fashion masterpiece of timeless value.

Globally, the Haute Couture clientele comprises fewer than 4,000 individuals, including distinguished figures such as Marjorie Harvey, Daphne Guinness, Lynn Wyatt, Ulyana Sergeenko, Queen Rania of Jordan, Sheikha Mozah bint Nasser Al Missned, Danielle Steel, and Wendy Yu. This represents an exclusive and prestigious “circle” where discerning patrons truly appreciate the distinctive merit of each creation. Wearing Haute Couture signifies not only a passion for fashion but also a mark of wealth and prestige—reserved exclusively for those of the most refined taste.

ELIE SAAB – Master of Haute Couture

Life’s finest treasures invariably embody charm, elegance, and sophistication. Through his distinctive design philosophy, ELIE SAAB celebrates the refined and graceful beauty of women. As one of the world’s most celebrated designers, ELIE SAAB has not only established an iconic position within the fashion industry but has also become the preferred choice of celebrities and influential figures, commanding a luminous presence in the Haute Couture realm.

Elie Saab Haute Couture is one of the world’s most coveted luxury brands, renowned for its opulent designs that captivate A-list celebrities globally—from Angelina Jolie and Taylor Swift to Gong Li, Michelle Yeoh, and Christine Chiu, a prominent figure in Asian high society. Stylist Andrew Gelwicks once remarked: “The world’s most exceptional women have worn Elie Saab.”

Born in Lebanon, Elie Saab taught herself to sew at age 10 and established her eponymous brand in Beirut at just 18. As one of the world’s leading Haute Couture fashion houses with a global presence, Elie Saab remains devoted to celebrating feminine beauty. The brand consistently demonstrates that Haute Couture represents the pinnacle of fashion design, where the art of tailoring is refined to perfection—a precious craft passed down through generations.

Elie Saab – The Icon of the Red Carpet

Year after year, beneath the glittering lights of the prestigious Cannes Film Festival red carpet, award-winning actresses seek to make unforgettable entrances in stunning creations by Elie Saab. These masterpieces showcase the brand’s signature hallmarks: exquisite hand embroidery, meticulous craftsmanship, and romantic lace layering.

Iconic moments remain unforgettable—the Bond Girl’s appearance at the 2002 Academy Awards in a hand-embroidered sheer gown paired with a dramatic red taffeta skirt, or Queen Rania of Jordan’s breathtaking entrance in an Elie Saab design during the 1999 coronation ceremony, both testaments to ultimate luxury and refinement. The designs by Elie Saab are sumptuous yet ethereal, perfectly balancing romance, enchantment, and drama to create an eternally captivating beauty.

Elie Saab – A World of Lavish Details

Rather than relying on ostentation, Elie Saab celebrates understated elegance and feminine beauty through a refined fusion of Western silhouettes and sophisticated decorative artistry infused with a distinctive Middle Eastern sensibility.

His signature aesthetic is unmistakably feminine, luxurious, and dreamlike—characterized by soft pastel palettes and shimmering metallics. Each design exudes refinement while remaining vibrant and dynamic. Warm tones and delicate hues are thoughtfully curated, evoking a sense of serenity and confidence. From pale blues to soft blush pinks, every piece by Elie Saab is infused with an enchanting feminine elegance.

Haute Couture transcends fashion—it embodies stories, emotions, and the pinnacle of craftsmanship. Each distinctive creation tells the owner’s personal narrative, reflecting their individuality and refined taste. Herein lies beauty’s true essence, crystallized in every flawless line.

ELIE SAAB – Where Haute Couture artistry meets luxury living

ELIE SAAB partners with world-leading real estate developers to create branded properties bearing its distinctive hallmark. Each project represents an artistic masterpiece, meticulously “tailored” to its owner and completed with exquisite standards and the finest materials. Far more than a residence, each project embodies a refined lifestyle—curated with precision in every detail and reserved exclusively for the discerning elite.

For ELIE SAAB, real estate transcends architecture—it represents the quintessence of fashion design, a supreme lifestyle statement exclusively for the world’s most prestigious community: those with sophisticated aesthetic sensibilities and a passion for art.

ELIE SAAB continually seeks partners who share its vision of creating luxurious, artistic living spaces worldwide. Following remarkable success in Dubai with projects including EMAAR BEACHFRONT, DUBAI HILLS ESTATE – PALM HILLS, the ultra-luxury villa ELIE SAAB at ARABIAN RANCHES III, and the CAIRO GATE project in Egypt.

For the first time in Asia, prestigious developer Masterise Homes® is honored to unveil a collaboration with haute couture icon ELIE SAAB, presenting an exquisite collection of Haute Couture riverside villas in a project called THE RIVUS. The legendary fashion house’s creative vision extends from the runway to the sophisticated interior spaces of each villa. The Rivus represents the natural evolution of ELIE SAAB’s distinctive elegance and signature details, applied to the art of luxury residential design.

This partnership marks a groundbreaking achievement in translating Haute Couture inspiration into the realm of luxury living, establishing enduring value and solidifying Vietnam’s prominence on the global luxury real estate stage.

Each villa bears the distinctive signature of ELIE SAAB, much like a bespoke Haute Couture creation—a collectible work of art representing the pinnacle of perfection. The Rivus not only embodies ELIE SAAB’s vision but also establishes a new benchmark for luxury villa living in Vietnam. This residence defines a refined expression of luxury, ushering in a new era of sophisticated riverside living.

True beauty transcends time, and perfection achieved with meticulous precision is the hallmark of timelessness—a modern architectural masterpiece that seamlessly unites artistry with sophisticated craftsmanship, setting The Rivus apart from any other residential community. Masterise Homes® is honored to present a collection of villas of unparalleled luxury and enduring elegance to the world.

Own the Haute Couture residence THE RIVUS and immerse yourself in an artistic living space daily, while enjoying exclusive amenities and world-class luxury services.