MASTERISE HOMES
WHAT TO DO TO REALIZE THE COMMITMENT TO CREATE A NEW CENTER?

Although it only launched some utilities in the fourth quarter of 2022,The Global Cityhas attracted more than 15,000 visitors through a series of events and festivals. However, the commitment to “create The Global City into a new Center” always brings many questions and doubts. Representative of Masterise Homes, Mr. Gibran Bukhari – Director of Sales Division shared with the press about the ambition to turn The Global City into the new center of Ho Chi Minh City as committed.

Below are some questions from the press and answers from the representative of investor Masterise Homes!

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tttttttttt1. Why does Masterise Homes position The Global City as the new Center of Ho Chi Minh City?

Ho Chi Minh City is one of the busiest and most vibrant cities in the region, but the number of modern, high-class Downtown areas is very limited. The city currently has an existing center but cannot meet all the needs of the growing number of people, especially in the central area of ​​Thu Duc city.

According to Ho Chi Minh City’s general planning orientation, by 2060, the city’s population will reach about 16 million people and become a financial and service center of the Asia-Pacific region. At the end of 2020, to concretize the orientations and strategies to make Ho Chi Minh City become the financial and service center of the Asia-Pacific region, the city established the City. Thu Duc, expanding the city’s development to the East. Thu Duc is also Vietnam’s first “city within a city” model, and possesses super-connected infrastructure, which is an important driving force in promoting the real estate market.

Realizing the current problems, holding a large land fund in the central location of Thu Duc, Masterise Homes launched The Global City project with the vision of becoming a second center of Ho Chi Minh City, not just stopping at the scale of an urban area, just serving living needs.

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tttttttttt2. How does Masterise Homes achieve its goal of turning The Global City into the “iconic Downtown” of all of Southeast Asia?

In fact, it is not difficult to build a quality urban area that attracts people to live with the special advantage of The Global City’s location. This is also a rare large-scale land fund of 117.4 hectares remaining in Ho Chi Minh City that has full legal status. However, transforming from an urban area into a new center is a challenge and requires clear strategies and plans.

The first is the planning of the entire area, we must recognize the limitations and bottlenecks of the existing center and gradually solve the above problems. Therefore, we have researched and consulted “center” models in developed countries such as Dubai, Singapore… At the same time, we have also joined hands with the world’s leading names in the field of planning and design such as Foster + Partners, WATG… to build a place that integrates as many amenities as possible, from entertainment to living needs such as shopping centers, international schools, international hospitals… thereby meeting the number of residents of The Global City itself, the areas neighboring areas as well as attracting people throughout the city.

Second, we also evaluate a series of important factors to form a true city center such as location, infrastructure, traffic, size of neighboring residential areas, activities and amenities that must be large enough to attract people to come.

In addition to the existing amenities mentioned above, the next key point is how to attract residents to live, businessmen to invest and do business, people to entertain and shop, the international community and tourists to gather here through attractive and diverse activities.

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tttttttttt3. As you mentioned, the key point is to create activities to attract residents and visitors. Could you give us more details, because it is very easy to create these activities, but very difficult to make them attractive enough and sustained over the long term?

Bringing people to have fun at The Global City is not difficult, but when setting the goal of turning The Global City into a new Center – “New Downtown“, we must have a long-term strategy, on a larger scale, not simply creating events, which any project can do.

The year 2022 marks the first step of success for The Global City, just 3 months after the largest water music area in Southeast Asia opened phase 1 in Ho Chi Minh City.LOVE BAYhas attracted tens of thousands of visitors through a series of large-scale events such as Water Music Festival, Elle Fashion Show, Luxury Countdown Party… Not stopping there, we have been maintaining these events at a larger scale and level of investment, with more frequency so that customers and city residents gradually get used to experiencing weekends or festivals at The Global City, becoming the first place in people’s minds when they need entertainment.

With the available advantage of Southeast Asia’s largest canal and water music area, along with a large-scale investment in the Sales Gallery cum lifestyle hub, we have been attracting many famous brands to cooperate in many different forms. Currently, there are F&B brands such as Pizza 4P’s, Pasteur Street Brewing, Mylife Group… that will be present at The Global City as soon as possible. These are long-term activities in parallel with events to maintain a large number of visitors to the urban area.

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tttttttttt4. Masterise Homes’ plans in 2023 for The Global City?

There is a good sign that more and more business customers in the international community have seen the potential and business investment opportunities in The Global City through the activities we have been doing. Therefore, along with maintaining a series of entertainment events to create a regular destination for city residents, we also promote cooperation with international brands to organize events, product introductions, and exchange activities for the international business community at The Global City location. We also signed a cooperation agreement to bring many F&B brands to the project, increasing profitable business opportunities and long-term rentals for SOHO townhouse owners.

There are other plans to gradually turn The Global City into a bustling, bustling place and become a new Center in the future, so that customers can see that this is a safe investment and brings sustainable values.

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tttttttttt5. Real estate is in a challenging period, how does this affect Masterise Homes’ development plans?

We believe that, when the financial and supply and demand foundations are stable, the real estate market will develop healthily and create positive values ​​for the economy and society. Everything is aiming for a transparent, healthy investment environment with a complete policy foundation and the Government is doing that very well.

The real estate market is undergoing adjustment to move towards a new, stronger and more sustainable cycle. With the potential and reputation of Masterise Homes, along with a clear development orientation, we are still gradually fulfilling our commitments to customers through project progress and construction quality. Masterise Homes’ projects are fully legal, aiming to create sustainable value, focusing on customers with real needs and safe investments because they are the ones who see the long-term development potential from the real values ​​we bring.