Realizing the significant growth potential of the F&B and retail industry in Vietnam in the context of urbanization, F&B businesses are looking forward to and expecting an effective business model, a well-planned location that meets international standards to attract a large number of customers, bringing long-term business development opportunities. Seeing the development potential from the location to the reputable developer Masterise Home, on June 10, many famous brands from domestic to international signed with Masterise to transform The Global City become a new international center in Saigon.
The event attracted a series of famous domestic and international F&B and retail brands to participate such as: Pizza 4P’s, Pasteur Street Brewing; brands under the Mylife Group system that have signed cooperation agreements in 2022; Starbucks, Belgo, Highlands, Jollibee, Society Dining, Cheese Coffee, LVMH, 86 Proof Whiskey Bar, Blanc, Bakes, CTY, AQ Development (AQ Goumet & Dine, Takumi-Tei Saigon, Kyo-Tei)… and brands from Singapore: True Cost, All Day Café, Hei Bai Chao, Daruma Tavern, Jlogo Holdings, OSG Bar & Kitchen, Aladdin Indian Cuisine, Khan Saab…

Aiming to promote cooperation with F&B brands in 2023, Masterise Homes joins Vietcetera – the unit that has successfully organized the Vietnam F&B Industry Conference for 4 consecutive years, creating an event to connect experts and businesses in the F&B industry.
Ms. Chua Yeong Ling Eve – representative of Hei Bai Chao brand from Singapore shared: “We found similarities in planning and commercial development potential between Marina Bay area and The Global City, Marina Bay quickly became the new Downtown of Singapore and brought huge profits to F&B business owners. The F&B industry in Vietnam is growing very well and The Global City has all the necessary factors to expand the brand and long-term business such as location, number of customers, investment scale…; I believe The Global City is a version of Marina Bay in Vietnam that businesses do not want to miss”.
The Global City will continue to welcome “famous faces” in the retail industry to gather and create a bustling commercial area according to international standards. The event also introduces many opportunities for business expansion and development in an international standard urban area that is estimated to welcome 40.000 residents and 20.000 office workers when completed, along with a large number of visitors from neighboring residential areas such as Thao Dien, Thu Thiem, etc.
Hotline: 0918 195 449
SAIGON LUXURY REAL ESTATE COMPANY
SHOWROOM ADDRESS: THE GLOBAL CITY, An Phu Ward, Thu Duc City, Ho Chi Minh City



