Soho Townhouse, Gold Mine from “New Downtown” The Global City

Faced with economic challenges and risks, the townhouse product line is of interest to investors, in which the Soho subdivision at The Global City reveals many interesting advantages.

The Global City is one of the first international standard urban complexes in Vietnam designed and planned by the world’s leading architectural firm from the UK, Foster + Partners. With a scale of 117,4 hectares located in a prime location in An Phu ward, Thu Duc city, The Global City has a vision to become an iconic urban area, the new center of Ho Chi Minh City. 

With a complete and full legal basis in accordance with regulations, the SOHO townhouse area is the first subdivision to be launched, and has received great attention from customers and investors. In addition, The Global City has completed phase 1 of the canal and water music area, launched Global City Sales Gallery and the largest Lifestyle Hub in Vietnam and will continue to complete the entire canal system in Bay of Love – Canal of Love, green park and a series of other high-class amenities in the near future.

SOHO townhouses have advantages such as a prime location in the metropolis, adjacent to key routes, connecting to the city center, and a series of high-class surrounding utilities that are invested synchronously. Therefore, when big brands and labels are present here, they will contribute to increasing the experience for customers, thereby making SOHO an ideal meeting, entertainment and recreation destination, anticipating the needs of serving thousands of future residents of The Global City urban area and tourists.

Soho commercial townhouses are located in the heart of The Global City urban area. The townhouses are inspired by the most bustling and bustling shopping areas of global cities such as London or New York.

The scarce number of townhouses in the center always creates attraction.

Currently, real estate is still the preferred investment channel for many people in the face of economic fluctuations and instability. Investors generally still prefer townhouses and in the context of Ho Chi Minh City’s shortage of supply, this segment tends to increase in price the most among real estate types in the entire market. SOHO is also a townhouse project in District 2 that is currently open for sale. Therefore, Global City Townhouse Soho subdivision is the most attractive investment channel in the center today.

With the project “Building a Housing Development Program in Ho Chi Minh City for the period 2021-2030” approved to increase the proportion of high-rise apartments and gradually reduce the proportion of low-rise houses in central area projects, townhouse projects will become increasingly valuable.

Mr. Nguyen Minh Phuc – a long-time investor in Ho Chi Minh City – is confident in the potential for price increases in the Soho subdivision. He cited the story of townhouses in Thu Duc City, which have increased by an average of 70-80% after 2-3 years, and many townhouses have even increased in price 3-4 times after 5 years.

Mr. Phuc analyzed: “The pressure of land shortage, high construction material costs, and rising inflation make it difficult for real estate prices in Ho Chi Minh City in general and Thu Duc City in particular to decrease deeply; moreover, from now until the entire metropolis is completed and handed over is nearly 4 years; in which each milestone of completion of utilities and infrastructure will be a boost for Soho townhouse prices, so each period will be even higher.”

International standard living space and long-term business opportunities

Soho townhouses at Global City are uniquely designed by the world’s leading architectural firm. Foster + Partners The international standard “all-in-one” utility system is also a plus point that makes many customers believe in the potential and value of the project. In particular, with only more than 900 townhouses, compared to the scale of attracting up to 192.000 visitors per day and residents living at The Global City, plus the large purchasing power, the SOHO townhouse area is always “sought after”.

SOHO THE GLOBAL CITY subdivision is a commercial area planned and professionally operated according to international standards with 3 areas: shopping, cuisine and entertainment. Masterise Homes has recently regularly organized networking and sharing events for retail, F&B and service businesses… as the first step in the plan to develop a professional commercial business model, following global trends at The Global City. Not only stopping at selling real estate products, Masterise Homes will always accompany investors throughout the ownership process to help them achieve their investment goals and earn the desired profits. Therefore, developing an international standard commercial area and operating professionally is an important factor for The Global City to become a bustling new Center – an unmissable destination for domestic and foreign tourists.

More than a land project, the 5-storey SOHO townhouse with smart exterior and interior design can meet a variety of business models. In addition, owning a nearly 4m wide sidewalk suitable for indoor or outdoor commercial activities, many nearby amenities such as a shopping center, water music area, park, etc. will help optimize the profitability for investors.

The clear potential of a new Center is emerging

The Global City urban area project With a large scale of up to 117.4 hectares, located in the only diamond position in the center of Thu Duc City, only 10 minutes away from District 1 and easily connected to destinations in the city, The Global City is oriented to become a new vibrant center of Ho Chi Minh City, along with infrastructure development in the East.

Masterise Homes has opened The Global City model home lifestyle hub, and put into operation the entire 2km long artificial canal system called ” THE CANAL OF LOVE“. Then, in early 2023, the entire system of green parks along the canal will be completed. These are the “magnets” that attract tourists and residents to The Global City, affirming the “new center” of Ho Chi Minh City. The attraction of the amenities partly depicts the bustling, bustling scene of the new center, affirming the commercial potential and future value of Soho townhouses.

Mr. David Jackson – General Director of Colliers Vietnam commented that there are many factors that can cause real estate prices in Thu Duc city to continue to increase in the future. In addition to planning information, the belief in the future of the city of people with real housing needs, investors and developers is one of the important reasons for the rapid increase in housing prices. 

In the next 3-4 years, many infrastructure upgrade projects of Thu Duc City will be completed and put into operation, such as the expansion of Long Thanh – Dau Giay Expressway, construction of An Phu intersection, expansion of Do Xuan Hop, Le Van Viet, La Xuan Oai, Nguyen Duy Trinh streets… These are the driving forces for long-term price increases for Soho The Global City townhouses in general and Soho townhouses in particular.

Soho townhouse with rental potential

With a central location in the metropolis, right next to the 123.000 m2 shopping mall, adjacent to Do Xuan Hop street, the Soho subdivision plays the role of gateway, welcoming a large number of customers to the new center of Ho Chi Minh City. 

According to the project developer’s estimate, The Global City can accommodate up to 192.000 visitors each weekend, with vibrant entertainment, recreation, and dining activities. Infrastructure facilities such as shopping malls, hospitals, schools, Love Bay with the largest water music area in Southeast Asia… will be a magnet attracting visitors to the new center of the city.

In addition, with a large area including high-rise and low-rise housing components, The Global City is expected to become one of the large-scale residential areas of Thu Duc City. According to estimates, with the current number of townhouses, villas and apartments, the population size can reach 37.000 people, becoming a rich source of potential customers for the Soho townhouse area.

Currently, Soho townhouses support a financial package that supports a grace period of both principal and interest of up to 24 months. Meanwhile, it is expected that the Soho subdivision will be handed over to customers in 2023, which means that investors have 18 months to earn profits and balance cash flow before paying principal and interest according to the bank’s policy.