
- Strategically located in Ho Chi Minh City’s new central business district, SOHO represents an international-standard commercial destination that will become a premier gathering place for tourists, young professionals, and city residents. Most notably, SOHO’s culinary complex will establish itself as the city’s most expansive dining destination.
- Exceptional brand selection: SOHO brings together hundreds of restaurants and dining establishments, and continues to welcome prestigious brands to its portfolio. Domestic favorites include Pizza 4P’s, Pasteur Street Brewing, Hoang Ty, and the Mylife Group portfolio (Yen Sushi & Sake Pub, Yen Premium, Shamoji Robata Yaki, Genshi Yaki, Mylife Coffee), along with AQ Development’s collection (AQ Goumet & Dine, Takumi-Tei Saigon, Kyo-Tei) and Kitchen & Bar Company. International brands from Singapore such as Jlogo Holdings True Cost, All Day Café, Hei Bai Chao, Daruma Tavern, Aladdin Indian Cuisine, and Khan Saab add to the diverse culinary landscape, with more prestigious brands continuously joining.
- Diverse dining experiences within steps: Beyond its impressive selection of European and Asian culinary brands, SOHO’s F&B complex features an innovative “adjacent Shophouse” design that allows guests to explore and enjoy an exceptional variety of fine dining establishments with minimal effort.

