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How Masterise transforms The Global City

became iconic “Downtown”.

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ttttTo have a vibrant lifestyle similar to the current downtown area of ​​Ho Chi Minh City, The Global City is being planned and designed with many attractive highlights. Masterise Homes’ vision when developing The Global City urban area is to create a “miracle” similar to Marina Bay, with similar highlights.ttt

tttttttttttThe Global City: ‘New downtown’ in the heart of the city
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Masterise Homes

International real estate developer

Masterise Homes is a member of Masterise Group – an international real estate developer applying global standards in the development, operation, management of real estate products and services in Vietnam and around the world.

Possessing a large portfolio of branded residences (branded real estate), Masterise Homes affirms its international capabilities through cooperation with Marriott International – the world’s leading hotel group with the brands Marriott, JW Marriott and Ritz-Carlton. Masterise Homes wishes to create high-end architectural works and worthy experiences for customers, recognized around the world.

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How to build

travel icon

ttttThere are seven reasons for a “tourist destination” to become an “icon”, including unique Architecture; Unique natural scenery; Special religious value; Super grandeur and scale; Extraordinary human achievements; Has a sacred and mysterious feeling and attracts a certain number of visitors every year.

Among these elements, there are things that cannot be created by human will. Some other symbols were created by human will, but simply cannot be recreated in the modern era, such as the Great Wall or the Pyramids of Giza.

There are only two ways to create a new tourism symbol: creating unique architecture, and activities to attract a large number of tourists every year with festivals and theme parks.ttt

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ECA2 – equal symbol creation

imagination

During half a century of development, ECA2 has been behind many world-class events. It is no coincidence that the Chinese government chose Yves Pepin as a consultant for the Opening Ceremony of the 2008 Beijing Olympics alongside Zhang Yimou – a performance event that is still considered the largest in the country’s history.

ECA2 has made art with an endless creativity. And they are also important inventors of the world’s performance industry.

In 1989, at the 200th Anniversary of the French Revolution, ECA2 were the first in the world to project images on a projection screen made up of water jets. This technology is common today, but Yves Pepin was a pioneer that decade. Also in the 90s, they were pioneers in using computers to program fireworks displays (the technology that made possible the Eiffel Tower Millennium Celebration).

The water projection technologies created by ECA2 were later used by major studios such as Disney and Paramount. And Yves Pepin, thanks to the extraordinary imagination of an inventor, creates new symbols of tourism. They laid the foundation for Puy du Fou, the second most popular theme park in France after Disneyland. It was he and his colleagues who created the show “Song of the Sea” at Sentosa Park, Singapore with more than one million visitors each year.

 

Kiss The Stars Show

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InSunset TownSouth of Phu Quoc, in a unique theater complex on the beach, ECA2 and Sun Group will create a new symbol for Vietnamese tourism. It will be an unprecedented experience: 5,000 spectators travel across the galaxy, following the adventures of Luigi, a young man and his friends fighting against cosmic threats. They overcome challenges with family love, friendship, and find love. Using state-of-the-art light show technologies, ECA2 and Sun Group want to tell a borderless story about humanism. That also shows the spirit of Nam Phu Quoc, with the goal of becoming a global destination.

When Luigi found his first kiss in the middle of the galaxy, on the other side of the stage, many couples shared romantic moments in real life, or found peace within themselves in front of the vast ocean. That was the investor’s ideaSun Group Phu QuocWhen building the Kiss Bridge, an arc is not closed like a silk strip across the ocean.

It is not really a bridge, but a lookout designed as a walking path suspended in the majestic natural scenery, so that visitors can become one with nature. And above all, it will be a new “icon” for Southern Phu Quoc tourism.

InSunset Town Phu Quoc, the curves of Cau Kiss will blend with the waves and sand, creating a journey in the middle of the sea. The special thing is that this bridge will not be closed. If two people go from opposite ends of the bridge, they will meet in the middle of the bridge, touch each other, exchange a kiss, but not cross to the other side. It became a symbol of connection. And will become a new symbol bringing Southern Phu Quoc beyond the border of Vietnam.

 

Chief architect of Archea Associti, professorMarco Casamonti Share your design perspective with 3 words: Tradizione – tradition, meaning always need to know about history, culture, tradition; Traduzione – interpretation, it is necessary to transmit and translate those values ​​into present life; and Tradimento – betrayal, meaning continuous improvement. “Otherwise we will be stuck in nostalgia,” he said.

It’s easy to see that ECA2 and Archea Associti have something in common: they both respect the value of the land, but both seek to use technology and boundless creativity to push that value far beyond the past. And together with Vietnam’s leading investor, owner of a series of world-famous projects – Sun Group, they will create new symbols for the entire land.