In 1927, when the Sherry Netherlands Hotel in New York introduced the “branded real estate” model—combining the luxury and professional service of a hotel with the privacy of an apartment—the concept of “branded living” was born. Nearly 100 years later, this lifestyle trend made its debut in Vietnam with the completion of the first Marriott branded apartment project in Ho Chi Minh City.
Living at an address that affirms status
Lake is the first building to be delivered in the Grand Marina Saigon project, the world’s largest luxury real estate complex developed in partnership with Marriott. Located on Ton Duc Thang Street along the Saigon River, the project is nearing completion and is reshaping the Ba Son area, a location steeped in historical significance.
The project commands a rare prime riverside location in the heart of District 1 and benefits from the prestigious Marriott brand. Residents enjoy seamless connectivity to the vibrant urban center while savoring million-dollar views from their Marriott branded apartments.
Moreover, according to the city’s master plan, Grand Marina Saigon will become the centerpiece of a new riverside district featuring branded apartment towers, office buildings combined with commercial centers, underground metro stations, shopping promenades, and riverside parks.

Living in a luxurious five-star hotel environment
Marriott entered the hospitality industry in 1957 and now operates approximately 600 hotels worldwide. With 67 years of heritage and strong brand recognition, Marriott embodies the “quintessence” that the brand consistently delivers across every branded real estate project.
“It is quite likely that our luxury apartment buyers have stayed at one of our Marriott hotels or branded residences, and they already have certain expectations about the Marriott experience.
Therefore, we are committed to ensuring that when they step into the Marriott Branded Apartments at Grand Marina Saigon, they will confirm that the experience meets and exceeds their expectations,” shared Mr. John Hearns, Senior Vice President of Global Branded Real Estate Project Operations at Marriott International.

The interior finishes were completed by Italian Fit-out (IFO), an award-winning company recognized as the Best Interior Design Unit for the Grand Marina project, Saigon, at the Asia Architecture Design Awards 2023.
Antonio Guarnaschella, quality management expert from IFO, notes that the wooden floors in these luxury apartments feature American walnut, with over 1.5 months dedicated to selecting the perfect wood tone for the Marriott residences. This meticulous approach reflects both the project team’s commitment to excellence and Marriott’s exacting standards.

The balcony is thoughtfully designed to balance safety with unobstructed views from the living areas. The lighting design was developed by experienced consultants who have advised on numerous Marriott five-star properties worldwide.
Wardrobe storage is intelligently designed and organized by IFO, with custom finishes tailored to each apartment’s layout.
The bathroom features luxurious marble finishes that will endure for decades, seamlessly covering floors, walls, and countertops, complemented by premium fixtures including high-end bathtubs, rainfall showers, smart toilets, and designer washbasins.
A Marriott-branded residence offers more than luxurious living space—it delivers elegance and sophistication in every detail. From carefully curated color palettes and natural materials to thoughtful touches such as child-sized bathroom fixtures in the Kids’ Club and premium soundproofing carpets in the cinema lounge, refinement is evident throughout.
‘Living Luxury’ with Dedicated Concierge Services in an Elite Community
The Marriott team at Lake Court are called “housekeepers,” not management staff as is commonly used elsewhere. This designation emphasizes their comprehensive approach and proactive role in managing and operating Marriott-branded residences, delivering exceptional living experiences.

Imagine stepping into the lobby on a busy morning and being greeted with a perfectly prepared cup of coffee, tailored to your preferences.
Or observe for just a few moments—and the Marriott butler will already have noticed you are left-handed. From that point forward, they consistently serve beverages to your dominant hand. They remember special occasions such as birthdays and anniversaries, greeting you and your loved ones with thoughtful surprises.
The residents of Grand Marina Saigon are individuals with the financial means to live anywhere in the world, whether in Vietnam or abroad. Their choice to reside here reflects not only their confidence in Marriott’s service excellence but also their refined lifestyle sensibilities.
This choice has cultivated a community of like-minded individuals who share similar values and lifestyles—accomplished business leaders, international professionals at Marina Central Tower, prominent entertainment figures, and Vietnamese nationals returning home after years of study and work overseas. Through community events, residents connect and build meaningful relationships that expand their professional and social opportunities.
Moreover, Marriott Luxury Residences offers access to the world’s elite community, particularly for future generations. Branded residences have become an investment not merely for present enjoyment but for the future as well.
Prospective buyers can register for a private tour of the Marriott luxury residences, explore the world-class five-star amenities, and learn about the services offered by our dedicated Marriott housekeeping team.
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CONTACT SAIGON LUXURY CONSULT TO EXPERIENCE VIETNAM’S FIRST MARRIOTT BRANDED LIVING SPACES
- Phone: 0918.195.449
- Website: https://saigonluxury.com.vn/en/grand-marina-sai-gon-2/
- Facebook: facebook.com/saigonluxury.official
- Apartment Rentals: https://saigonluxury.com.vn/en/for-sale/apartments/cho-thue/can-ho-chung-cu/marriott-residences-tai-grand-marina-saigon/



