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Masterise Homes, developer Real estate Owning the largest branded living portfolio in Vietnam, the brand’s products meet the needs of a diverse range of customers, from the super-rich to the middle class, upper middle class and young successful generation in Vietnam.
With proven internal strength and extensive experience in international cooperation over many years, Masterise Homes is constantly expanding the definition of “branded living” through the development of product lines with its own brand, international quality with 5 “Branded Living” product lines.
1. Grand Marina, Saigon – Marriott & JW Marriott branded apartments
Grand Marina Project, Saigon Located in Ba Son area, Saigon ward, right on the bank of Saigon river and Ba Son metro station – considered the core of the super urban area of Ho Chi Minh City. With a unique riverside location in the heart of Ho Chi Minh City, Grand Marina, Saigon is the first branded real estate project in Vietnam carrying both Marriott and JW Marriott brands. The project is also the largest Marriott branded real estate project in the world.
Many Marriott apartments & JW Marriott both offer a 5-star lifestyle according to Marriott International hotel group, with the entire process from design, completion to apartment management and operation being undertaken by this unit.
Grand Marina Saigon is the largest branded real estate complex in Vietnam, developed on a land area of over 10 hectares along the Saigon River, right in the center of Saigon ward. The entire project includes 8 high-rise towers, carrying two globally renowned brands: Marriott , and JW Marriott. Inside, Lake Tower (Marriott Residences) completed and handed over to residents from 2023. The next buildings, including Sea and Cove (JW Marriott Residences), is in the process of completion, expected to be handed over in the period 2025-2026. The project is planned synchronously, combining apartments, offices, commercial services and a private marina.
In addition, the project has clear legal status (in which the Marriott Saigon Apartment at the Lake building all have pink books) and synchronous planning, are considered assets with the ability to accumulate and increase in value sustainably over time. In addition, the stable operation of the Lake Grand Marina Saigon building and the formation of an elite community of residents, help investors realistically assess the quality of life and exploitation capacity.
The project has just been launched. Marriott Residences Special Edition Apartment at Lake Tower, continuing the Marriott branded living standards in the heart of Saigon, with upgraded amenities to enhance the super luxury living experience.
At Grand Marina Saigon, the utility system and management and operation services according to international 5-star hotel standards are seamlessly integrated into every moment of daily life of elite owners, under the guarantee of a prestigious international brand.
** See project details at: https://saigonluxury.com.vn/grand-marina-saigon/
2. The Grand, Hanoi with the legendary mark of The Ritz-Carlton
Located in a unique location in the middle of Hanoi’s Old Quarter, adjacent to Hoan Kiem Lake, the branded apartment complex The Ritz-Carlton Residences, Hanoi at The Grand stands out as a living heritage symbol in the heart of the capital’s culture and history. This is also the place that marks the first presence of the legendary brand The Ritz-Carlton in Vietnam, a historic milestone in the super luxury real estate line in the domestic market.
The legendary service spirit of “the elite serving the elite” is realized in the luxury lifestyle at The Ritz-Carlton Residences, Hanoi at The Grand, where service is not just about dedication, but also about intuitive understanding, sophistication and personalization at the highest level.
3. Elie Saab’s luxury mansion
Many Elie Saab mansion unique and rare in the world with only 500 units, located in the most luxurious places on the planet. Of which, 121 The Rivus mansion is a version engraved with the iconic Elie Saab logo right at the entrance, creating a unique value for the project. The project will be completed and handed over to residents in May 5.
At The Rivus, “branded living” is expressed through Elie Saab’s signature haute couture design: from the “tailored” architectural style with rare imported materials, to every interior detail exclusively designed according to Elie Saab’s aesthetic language.
Along with Grand Marina, The Rivus Residences creates a living standard exclusively for the super-rich in Vietnam – those who possess sophisticated aesthetic taste and set the strictest requirements for quality of life.
**See project details at: https://therivusresidence.com/
4. Lumière Series – The essence of life in the heart of the city
Pioneering in harmonious design with nature and internal wellness facilities, projects under the Lumière brand are the top choice for the HENRYs (high-income but rich people) and EHNWIs (near-rich generation), a group of successful individuals who love sophistication and self-understanding. Living at Lumière means living in a space that affirms the owner’s position and class, while nurturing and regenerating the body – mind – spirit every day for the homeowner.
Lumière Midtown at The Global City is a typical representative of the Lumière Series product line.
As one of the outstanding projects in the Lumière Series recently introduced by Masterise Homes, Lumière Midtown is where nature, architecture and international lifestyle blend into a new standard living space.
**See more information about the project at: https://saigonluxury.com.vn/the-global-city/lumiere-midtown/
5. Masteri Collection – Elevating lifestyle for the global citizen generation
Masteri product line always aims to optimize for young families: integrated utilities, smart design, convenient connection and international standard living quality, bringing diverse lifestyles – from a full dynamic life, connecting multiple experiences, to a trendy class, suitable for many different lifestyles. Although different in location and diverse in lifestyle, all projects in the collection together create a living space that nurtures deep and meaningful connections with family, community and oneself.
A typical example of the Masteri Collection product line is Masteri Centre Point – the most luxurious Compound area at Vinhomes Grand Park.
Masteri Centre Point is a high-end apartment complex developed by Masterise Homes, located right in the center of Vinhomes Grand Park, Thu Duc City. With a scale of more than 7,7 hectares, the project consists of 10 towers from 22 to 39 floors high, providing more than 5.000 apartments designed in a modern and luxurious style according to international standards. It owns a high-class internal utility system such as a multi-storey swimming pool, gym, children’s playground, green walking path and community living space, along with the advantage of direct connection to Vincom shopping center, 36ha park, international schools and hospitals. Masteri Centre Point not only brings a resort-standard living experience in the heart of the city, but is also a symbol of a modern and classy lifestyle in the East of Ho Chi Minh City.
Sharing about the strategy of developing private brand products with new “branded living” spaces, a representative of Masterise Homes affirmed: “Vietnam possesses ideal conditions to make a breakthrough in the branded real estate segment, not only thanks to the speed of urbanization, but also thanks to the growth of people’s assets.
In such a potential market, we believe that it is time for “branded living” to not only be a “sign” of the rich and super-rich with an upscale lifestyle and strict standards of taste, but should be expanded, so that even the middle class of Vietnam can reach the values of an international standard living space.
