International quality from the “Branded Living” collection from Masterise Homes

Masterise Homes, developerReal estatePossessing the largest portfolio of branded living spaces in Vietnam, the brand’s products meet the needs of a diverse customer base, from the super-rich to the middle class, upper middle class and young successful generation in Vietnam.

With proven internal strength and extensive experience in international cooperation over many years, Masterise Homes is constantly expanding the definition of “branded living” through the development of product lines with its own brand, international quality with 5 “Branded Living” product lines.

1. Grand Marina, Saigon – Marriott & JW Marriott luxury apartments

Grand Marina project, SaigonLocated in the Ba Son area, Saigon ward right on the banks of the Saigon River and Ba Son Metro station – considered the central core of the megalopolis of Ho Chi Minh City. With a rare and unique riverside location in the heart of Ho Chi Minh City, Grand Marina, Saigon is the first luxury real estate project in Vietnam to carry the Marriott and JW Marriott brands at the same time. The project is also the largest Marriott-branded real estate in the world.

TheMarriott apartments& JW Marriott both offer a lifestyle according to the 5-star standards of Marriott International hotel group, with the entire process from design, finishing to apartment management and operation being undertaken by this unit.

Khu căn hộ hàng hiệu ven sông Grand Marina Saigon
Marriott & JW Marriott luxury apartments along the Grand Marina Saigon river

Grand Marina Saigon is the largest luxury real estate complex in Vietnam, developed on a land area of ​​more than 10 hectares along the Saigon River, right in the center of Saigon ward. The entire project includes:8 high-rise towers, carrying two globally renowned brands:MarriottJW Marriott. In there,Lake Tower (Marriott Residences)completed and handed over to residents from 2023. The next buildings, includingSea and Cove (JW Marriott Residences), is in the process of being completed, expected to be delivered in the period 2025–2026. The project is planned synchronously, combining apartments, offices, commercial services and a private marina.

In addition, the project has clear legalities (in which theMarriott Saigon apartmentAt the Lake court, all have pink books) and synchronous planning, which is considered an asset with the ability to accumulate and increase in price sustainably over time. In addition, the Lake Grand Marina Saigon building operates stably and forms an elite residential community, helping investors realistically evaluate the quality of life and exploitation ability.

The project has just been launchedMarriott Residences Special Edition apartmentat Lake Tower, continuing the Marriott brand living standard in the heart of Saigon, with upgraded amenities to enhance the ultra-luxurious living experience.

Marriott Residences apartments are all handed over complete with international quality and standards

At Grand Marina Saigon, the utility system and management and operation services according to international 5-star hotel standards are seamlessly integrated into every moment of daily life of elite owners, under the guarantee of a famous international brand.

** See detailed project information at: https://saigonluxury.com.vn/grand-marina-saigon/

2. The Grand, Hanoi with the legendary mark of The Ritz-Carlton

Located in a unique location in the middle of Hanoi’s Old Quarter, adjacent to Hoan Kiem Lake, a luxury apartment complexThe Ritz-Carlton Residences, Hanoi at The Grand stands out as a living heritage symbol in the heart of the capital’s cultural and historical heart. This is also the place that marks the first presence of the legendary brand The Ritz-Carlton in Vietnam, a historic milestone in the ultra-luxury real estate line in the domestic market.

The legendary service spirit of “guests serving superiors” is realized in the luxury lifestyle at The Ritz-Carlton Residences, Hanoi at The Grand, where service does not stop at dedication, but intuitive understanding, sophistication and personalization at the highest level.

3. Elie Saab luxury mansion

TheElie Saab mansionUnique and scarce in the world with only 500 units, located in the most luxurious places on the planet. Among them, 121The Rivus mansionis the version engraved with Elie Saab’s iconic logo right at the entrance, creating unique value for the project. The project will be completed and handed over to residents in May 2025

The Rivus residence – photo updated May 2025

At The Rivus, “branded living” is expressed through Elie Saab’s signature haute couture (high fashion) design: from the “tailored” artistic architecture with rare imported materials, to every interior detail designed exclusively according to Elie Saab’s aesthetic language.

Together with Grand Marina, The Rivus Residences creates living standards exclusively for the super-rich in Vietnam – those who possess sophisticated aesthetic tastes and set the most stringent requirements on quality of life.

The Rivus villa area

**See detailed project information at: https://saigonluxury.com.vn/

4. Lumière Series – Elite living quality in the heart of the city

Pioneering designs in harmony with nature and local wellness amenities, projects under the Lumière brand are the top choice for the HENRYs generation (high-income but wealthy group) and EHNWIs (near-rich generation), groups of successful individuals who love sophistication and self-understanding. Living at Lumière is living in a space that affirms the owner’s status and class, while nurturing and regenerating the homeowner’s body, mind and spirit every day.

Lumière Midtown at The Global City is a typical representative of the Lumière Series product line

As one of the outstanding projects in the Lumière Series recently introduced by Masterise Homes, Lumière Midtown is where nature, architecture and international lifestyle blend into a new standard living space.

**See more information about the project at: https://saigonluxury.com.vn/en/the-global-city/lumiere-midtown/

5. Masteri Collection – Elevating the lifestyle for the generation of global citizens

The Masteri product line always aims to be optimal for young families: integrated utilities, smart design, convenient connection and international standard quality of life, bringing diverse lifestyles – from dynamic lifestyle, multi-experience connectivity, to trendy class, suitable for many different lifestyles. Although different in location and diverse in lifestyle, all projects in the collection create a living space that nurtures deep and meaningful connections with family, community and oneself.

Typical of the Masteri Collection product line is Masteri Center Point – the most high-end Compoud area at Vinhomes Grand Park

Masteri Center Point is a high-end apartment complex developed by Masterise Homes, located in the heart of Vinhomes Grand Park, City. Thu Duc. With a scale of more than 7.7 hectares, the project includes 10 towers ranging from 22 to 39 floors high, providing more than 5,000 apartments with modern and luxurious designs according to international standards. This place possesses high-class internal amenities such as a multi-level swimming pool, gym, children’s playground, green walkway and community space, along with the advantage of direct connection to Vincom shopping center, 36ha park, international schools and hospitals. Masteri Center Point not only brings a resort-standard living experience in the heart of the city, but is also a symbol of a modern and classy lifestyle in the East of Ho Chi Minh City.

Sharing about the strategy of developing private brand products with new “branded living” living spaces, a representative of Masterise Homes affirmed: “Vietnam possesses ideal conditions to make a breakthrough in the branded real estate segment, not only thanks to the speed of urbanization, but also thanks to the growth of people’s assets.

In such a potential market, we believe that it is time for “branded living” to not only be an “indicator” of the rich and super-rich with an upper-class lifestyle and strict taste standards, but should be expanded, so that even the Vietnamese middle class can touch the values ​​of a living space according to international standards.

THE SAIGON LUXURY JOURNAL

July 25, 2025

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