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Create a lifestyle
The upper class is becoming more and more sophisticated through highly personalized real estate choices. This not only creates a free space for creativity, but also creates pressure and many opportunities for brands, especially the high-end segment, in promoting customer creativity. However, high-class consumers no longer simply buy products, what they want is lifestyle, which includes: Aesthetics, emotions, value chain and trust factors. The mission of investors is to help customers “curate” their personal lives. The emotional bond connecting brands and customers also becomes more intense.
Enhance the role of architects and designers
Today, in the era of social network explosion, public attention is also directed to the design of buildings, the atmosphere inside or even the color or material of the seats. It is considered a multidimensional experience. This experience will be shared with other customers in many different ways. Luxury real estate projects that want to be successful must have architectural works with outstanding and truly sophisticated designs.
Rich people are people who have a lot of money and also have extremely sophisticated aesthetic taste. Recent real estate projects, in addition to competing on price, location, and amenities, also actively invite architectural companies. or top designers to create appeal for the project to attract the upper class.
Typical projects can be named below:
Project Hon Thom Pardise Island Gathering world-class architectural works such as sail buildings, yacht bays… sail building, Santo Port commercial street designed by 10 Design; Codinachs designed The Sailing Bay subdivision; HBA designed at the Sun Festival Avenue complex; Architectural wizard Bill Bensley will design at Sun Retreat Village,…
Masterise’s The Rivus mansion project in Thu Duc city is the result of cooperation between Masterise and famous designer Elie Saab. The Rivus villas will have the legendary Elie Saab logo attached.
The Global City is the result of cooperation between Masterise Homes and the world’s leading architectural firm from the UK Foster + Partners to create an iconic urban area right in Vietnam. Established in 1967 with extensive experience in the field of design, Foster + Partners has become one of the most famous and prestigious names, creating many iconic works of world architecture such as the Apple headquarters. in America. Foster + Partners considered the “Giant” of the world’s architectural masterpieces.
Nowadays, there is a slogan that is gradually becoming popular: “Buy less, but quality”. This is completely reasonable as we live in an industrial economy with products that are used for a short period of time and then discarded into the environment. Civilized society does not like this. Of course, luxury real estate is not in the general trend of the affordable market because high-end products are often consumed in modest quantities. However, the trend of buying real estate is still of real importance as users increasingly pay more attention to the “branding elements” of the project. That’s why luxury real estate has a “quite expensive” selling price but still attracts buyers.
