Minotti – luxury furniture empire “made in Italy”

If the world of luxury fashion has the Dumas family – the creator of the Hermès empire with strict rules or the Wertheimer family, which is considered the backbone of Chanel fashion, then in the luxury design furniture industry, the Minotti family has become a symbol and pride of Italy.

In 1948, Alberto Minotti – founder of the Minotti family decided to open a small furniture factory locally, with furniture products in traditional Italian style that he hand-carved. The reputation for the quality and uniqueness of these products began to spread and led him to decide to establish a large-volume factory in the 1960s.

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His second generation – Renato and Roberto Minotti were more ambitious when they joined hands with designer Rodolfo Dordoni to bring Italy’s artistic and aesthetic values ​​to the world. Then the third generation of the family – Alessio, Alessandro, Susanna and Leonardo Minotti – refined and decided to turn Minotti into a luxury interior design brand, representing the spirit of “A story of Italian excellence” – the story of the quintessence of Italy, told by sophisticated design lines combined with advanced production technology, balancing tradition and modernity.

New value system of leading brands

The story of Italian quintessence is visually expressed by Minotti’s descendants through collections meticulously researched over the years. In an interview with the magazineAEWorldIn May 2020, Roberto Minotti – the 4th generation inheriting the family business – shared: “We call Minotti a brand of sustainability and consider it the definition of ‘Made in Italy’ quality. We choose to pursue timeless designs along with quality because this is what customers are always looking for forever.”

With a unique design philosophy, Minotti has created groundbreaking products with carefully researched designs and technological solutions. This is the reason why, during 70 years of establishment and development, Minotti has always maintained its leading position in the Contemporary furniture manufacturing industry in the Italian and international markets.

Minotti was brought to Vietnam through the exclusive distribution unit EuroStyle (part of KDI Holdings group). Talking about Minotti, Mr. Hoang Dang – Director of EuroStyle – expressed many compliments for this brand. The collection that Minotti will also place in the living space imbued with contemporary culture of the resort mansionGran Meliá Nha Trang– a place praised by international press such as Enterpreneur, HotelNewMe or DriftTravel as “a work of art combining traditional and contemporary, connecting nature and human culture”.

As life develops, Vietnamese people tend to pursue luxurious, elegant and sophisticated interior styles that are popular in developed countries. That’s why there are more and more good villasPenthousePrefer high-end luxury interiors. And Italian Furniture is one of the top choices. When it comes to high-end furniture from Italy, the brand that many people will immediately think of is Minotti. As one of the brands with a long-standing, elegant tradition, Minotti has created its own title and products.

Interior designluxury villaExtremely elegant and sophisticated, product proportions, colors and use of premium materials. Minotto uses all materials that are specifically researched and produced. The company has a department specializing in researching and developing materials for its designs.

Each product contains its own story. To date, Minotti has reached out to more than 64 countries around the world. “I stopped traveling since February, when the epidemic started. Even though I haven’t left Italy for months, I feel like I’m traveling the world through Minotti’s designs,” said Roberto Dordoni, Minotti Creative Director.