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In March 2021, CNN Travel featured Phu Quoc Pearl Island as a destination offering “the ultimate Asia experience,” renowned for Asia’s most beautiful beaches and the world’s longest ocean-crossing cable car.
In recent years, Phu Quoc has emerged as a vibrant new destination, offering a distinctive lifestyle through Sun Group’s impressive ecosystem development. Standout attractions include the world’s longest sea-crossing Hon Thom cable car, Asia’s premier water park Aquatopia, and a theme park featuring a wooden roller coaster—all positioning Phu Quoc as a top destination. Additionally, iconic landmarks such as the Central Village Clock Tower and the forthcoming Kissing Bridge promise to establish Phu Quoc as an architectural destination comparable to Da Nang’s Golden Bridge.
A Premier Destination for Luxury Real Estate Investment
With some of the world’s most beautiful beaches, Phu Quoc has long attracted both domestic and international tourism. This growing tourism appeal has catalyzed robust growth in the real estate market in recent years.
Phu Quoc is now recognized as one of the most promising real estate investment markets. This confidence was further solidified when the Prime Minister mandated that Kien Giang province develop Phu Quoc as a unique economic zone.
According to Admicro’s first-half 2021 report on coastal real estate, 55% of buyers are drawn to southern properties, including Phu Quoc, due to its development potential and appeal as a vacation destination. The Vietnam Real Estate Association forecasts that Phu Quoc will lead the market in property appreciation in 2021, with real estate prices expected to increase by approximately 10% annually, compared to 5-7% growth in other regions.
Tourism and Real Estate—A Global Standard of Excellence
- JW Marriott Phu Quoc Emerald Bay
Completed in 2015 and officially inaugurated in December 2016, JW Marriott Phu Quoc Emerald Bay is situated on Bai Kem, a pristine beach featuring creamy white sand and emerald waters in south Phu Quoc, just 15 minutes from Phu Quoc International Airport. The resort comprises 244 rooms, suites, apartments, and villas designed around the concept of Lamarck University, a fictional early 20th-century institution.
Showcasing classic French architecture and exceptionally comfortable accommodations, JW Marriott Phu Quoc Emerald Bay recreates the aesthetic of prestigious institutions across eighteen disciplines—from natural sciences and society to architecture, chemistry, and zoology. As the first 5-star++ resort in Sun Group’s portfolio on Phu Quoc, it has garnered continental recognition since its official opening.
Backed by Sun Group, Vietnam’s leading corporation, this property caters exclusively to discerning clientele. Room rates begin at over 7 million VND per night, a price that reflects the exceptional service and world-class amenities guests enjoy throughout their stay.
- Sun Premier Residences Phu Quoc Emerald Bay
An upscale condotel complex ideally situated along Bai Khem beach in southern Phu Quoc. Nestled within an international 5-star resort complex adjacent to the prestigious JW Marriott—managed by the renowned JW Marriott International brand—Sun Premier Residences Phu Quoc Emerald Bay offers sophisticated architecture and exceptional investment potential.
Set in a pristine and serene location, the resort residences at Premier Residences Phu Quoc feature creative and luxurious design throughout. A signature design element is the skylight system that captures abundant tropical sunlight. With expansive ocean views and abundant natural light and ventilation, each residence provides a refreshing, tranquil environment.
Premium resort amenities deliver a 5-star experience, including international dining establishments, a sophisticated Beach Club for modern entertainment, and a sprawling 5,000 m² overflow swimming pool, complemented by an array of outstanding facilities that create an unparalleled resort lifestyle.
The resort offers an exceptional range of vacation options featuring studios, two-bedroom units, penthouses, and duplexes thoughtfully designed between 35–288m². Guests will experience an unforgettable stay complemented by comprehensive five-star amenities and facilities. Each residence features a refined living room, premium entertainment systems, a luxuriously appointed kitchen, commanding bedrooms with stunning ocean vistas, and sophisticated furnishings that distinguish this resort from others in the market.
- Sun Grand City Hill Residences – Pioneering Luxury Island Living
In southern Pearl Island, where sky meets sea and natural beauty harmonizes perfectly, Sungroup’s visionary leadership has created Mediterranean Town—a destination where contrasts complement one another to form a complete and immersive experience. Sun Grand City Hill Residences is positioned at the “diamond coordinates” of Phu Quoc, situated atop elevated terrain in central An Thoi ward—one of two districts in this coastal gem—and at the heart of Sunset Town. This premier location is surrounded by iconic architectural landmarks, including the Kissing Bridge, Vortex Show, Clock Tower, Pompeii ancient stone columns, and ceramic pathways. The project stands as the crown jewel of Sunset Town.
The deep azure waters blend seamlessly with dramatic hillsides, creating a varied topography that transitions from low to high elevations. The architectural composition features high-rise residential towers interspersed with low-rise shophouses, faithfully recreating the charm of Southern Italy on Phu Quoc’s pristine shoreline. Encompassing 39.9 hectares, Sun Grand City Hill Residences is designed to evoke the aesthetic of Taormina, complete with stone staircases winding through the community, intimate winding pathways, and seamless connections to the sea.
Sun Grand City Hill Residences comprises three distinct subdivisions—The Hill, The Sea, and The Sky—encompassing eight residential towers: S1, S2, S3, S4, H1, H2, H3, and H4. Below these towers sits the low-rise subdivision, The Center Shophouse collection.
The project’s exceptional hillside setting in Phu Quoc ensures that all residences benefit from optimal natural sunlight and ventilation. Residents enjoy unobstructed panoramic views of the sea and surrounding natural landscape from every apartment. Sun Grand City Hill Residences represents a refined lifestyle destination that delivers a distinctive, elevated living experience worthy of becoming a permanent home in Phu Quoc’s thriving island community.
- New Word Phu Quoc Resort – “Charming and Poetic Coastal Fishing Village”
New Word Phu Quoc Resort is the first property from the New Word brand in Vietnam, located on the southern coast of the island. With the poetic beauty of a traditional coastal fishing village, it awakens the senses of all visitors through its pristine blue waters, white sand beaches, and charming rustic character woven throughout every space.
Spanning 60 hectares along the renowned Khem Beach, the resort features 375 villas ranging from three to four bedrooms, each with its own private pool. The design captures the essence of the Vietnamese countryside through straw-thatched roofs and traditional architecture. Every villa combines authentic materials—wood, bamboo, and rattan—with contemporary design elements, creating interiors that are both elegant and sophisticated. The thoughtfully designed spaces provide an inspiring sanctuary from which to explore Pearl Island.
- The Center Mediterranean – “Heart” of the Mediterranean on Pearl Island
Inspired by the essence of Mediterranean tourism, Sun Property has created a comprehensive ecosystem encompassing entertainment, resort facilities, commerce, and services, anchored by exceptional architectural design in Vietnam’s own “Mediterranean town.”
The Center Phu Quoc shophouse development is strategically positioned on a hillside with panoramic sea views. Located along Amalfi Road with a gentle uphill slope, these five-story properties offer freehold ownership and frontage widths of 8 to 12 meters. Discerning real estate investors have quickly recognized the considerable potential of owning a Mediterranean-style shophouse in this location. The Center stands as the sole low-rise component of the Sun Grand City Hillside Residence complex. Combining a prime central location with distinctive Taormina architecture and a comprehensive ecosystem, The Center represents a unique and highly attractive commercial real estate opportunity in Phu Quoc.
A Premier Destination Attracting Vietnam’s Most Affluent Travelers
Today’s ultra-high-net-worth individuals demand far more than standard luxury—they seek exceptional resort residences that transcend conventional offerings. These discerning buyers require properties that deliver on multiple levels: sophisticated living spaces, refined leisure amenities, and an environment that elevates their personal status. Only developments that meet comprehensive luxury standards—including prime location, absolute privacy, and world-class facilities—can satisfy this elite clientele. Beyond functionality, these buyers are drawn to distinctive architectural character that sets their properties apart from all others. Nam Phu Quoc Pearl Island exemplifies this refined offering, establishing itself as a magnet for affluent travelers and investors alike. This emerging destination attracts a diverse demographic, from young luxury enthusiasts to seasoned investors, while Sun Group’s international projects continue to shape it into a prosperous, cosmopolitan resort destination.
Yen Nhi Van
