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Tiếng ViệtBeyond luxury handbags, supercars, and designer watches, the ultra-affluent are increasingly drawn to branded real estate. Through a collaboration with the ELIE SAAB brand, each The Rivus villa embodies distinctive artistic design and represents an asset of enduring value.
Knight Frank’s 2022 report offers fresh insights into the lifestyles of the global ultra-wealthy, drawing on a decade of data from the luxury goods sector. The findings reveal that the affluent are passionate not only about automobiles, fine jewelry, and designer handbags, but also about wine, fine art, and luxury real estate. In keeping with this global trend, many Vietnamese high-net-worth individuals have recently begun investing in premium properties.
Experts attribute the rising demand for branded goods to their distinctive design, exceptional craftsmanship, premium materials, and scarcity. While owning a legendary Hermès Birkin bag requires significant investment, acquiring one demands far more than money alone. Prospective buyers must be established VIP members and endure lengthy waiting periods as Hermès personally crafts each bag to the owner’s specifications.
It is precisely this rarity that elevates branded items to a lifestyle statement—one that elevates the owner’s social standing and affirms their position. As Karl Lagerfeld, the renowned Creative Director of Chanel and Fendi, once observed: “A luxury bag will make your life more comfortable and help you feel more confident.”
While a luxury handbag can reflect the owner’s taste and refinement, a branded residence represents global recognition of their status. In Vietnam, branded residences were virtually unknown just two years ago. Today, with flagship projects emerging in Hanoi and Ho Chi Minh City, branded real estate is increasingly sought after by celebrities and discerning clientele.
Hermès Birkin bags, Rolls-Royce vehicles, and Haute Couture garments are perpetually coveted by the ultra-affluent for their exceptional value and the distinctive pride of ownership they inspire. Similarly, through its collaboration with ELIE SAAB, each The Rivus mansion is infused with artistic excellence and represents an asset of lasting value.
What Establishes the Value of The Rivus Elie Saab Luxury Mansion?
Certain branded items command premium prices and possess value far beyond their monetary worth, owing to their exclusivity and limited availability. Similarly, branded real estate attracts the most discerning ultra-wealthy collectors. The Elie Saab mansion represents a pinnacle of such branded luxury. What distinguishes these exceptional residences?
» Precious and Exclusive:
These exclusive Haute Couture creations are available to approximately 4,000 discerning clientele worldwide. To date, only 500 mansions bearing Elie Saab’s signature exist globally, reserved exclusively for royalty, prominent business leaders, and individuals of distinguished social standing. The value of these residences is commensurate with their exceptional rarity—comparable to priceless Haute Couture masterpieces whose artistic worth transcends monetary valuation.
According to Vogue magazine, only approximately 4,000 customers worldwide have the privilege of owning a Haute Couture design. For Elie Saab, this clientele is even more selective. He maintains rigorous standards when choosing clients, accepting only the most elite and influential individuals across the globe.
Consequently, owning a Haute Couture creation from Elie Saab affirms the owner’s personal status—someone with refined artistic appreciation and a profound understanding of exclusivity and rareness.
Furthermore, luxury fashion brands frequently collaborate with resort villas and resort developments.
» The Haute Couture Mansion Creation Process:
Crafted to Haute Couture standards, every detail of The Rivus mansion is meticulously executed by internationally trained experts, utilizing rare materials and traditional handcraftsmanship.
Upon entering the real estate sector, Elie Saab brings decades of expertise and refined craftsmanship, applying the pinnacle of Haute Couture artistry to the creation of extraordinary residences.
Just as each Haute Couture garment is crafted from the finest materials—such as Taffeta silk, Organza silk, Satin silk, and precious gemstones—The Rivus villa’s interior and exterior construction materials are sourced from premier European suppliers and imported directly from leading manufacturers. These include monolithic marble, fine metals, and bronze artwork selected for their exceptional quality and rarity.
These premium materials carry extraordinary costs and are employed in the world’s most prestigious historic hotels and palaces.
Just as Haute Couture ateliers demand the skillful hands of master artisans, the construction of an Elie Saab residence requires a team of highly trained specialists with international expertise. From material procurement and stone fabrication—creating perfect curves for exterior finishes—to interior installation, every stage demands precision to the millimeter and rigorous quality control. This ensures each residence achieves the uncompromising standards of a Haute Couture masterpiece.
In Vietnam, the villa project The Rivus Elie Saab was unveiled by its investor with a construction investment of up to 100 billion VND per unit, meeting these exacting standards.
» Emotional value through artistic living spaces:
The essence of Haute Couture has been fully integrated by ELIE SAAB into every corner of The Rivus villas—masterpieces crafted exclusively for discerning clients, offering immeasurable emotional value.
The Elie Saab mansion is a residence that captivates its owner, inviting daily appreciation of every refined detail while living within an artistic sanctuary.
“We create not merely a place to live, but a lasting asset that provides emotional value to each owner—a space where every day unfolds as a personal art exhibition, complemented by the distinction of owning an exclusive work of art,” shared a representative of Masterise Homes.
