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Tiếng ViệtNot only buying luxury handbags, driving super cars or wearing expensive watches, the upper class are also interested in branded real estate. With the cooperation of the ELIE SAAB brand, each The Rivus villa has a bold artistic character and is an asset with lasting value.
Knight Frank’s 2022 report provides a new perspective on the lifestyles of the global super-rich through 10 years of measurement data on the luxury goods industry. Accordingly, the upper class are not only passionate about cars, jewelry, and designer handbags, but also wine, works of art, and luxury real estate. Keeping pace with global trends, many wealthy Vietnamese customers have chosen to spend money to own luxury real estate in recent years.
According to experts, the trend of increasing demand for branded goods is explained by unique designs, top-notch craftsmanship with refined materials and product scarcity. You don’t have to have a lot of money to own a legendary Birkin bag from the Hermès brand. If you want to become the owner of a Birkin or Kelly bag, the buyer must be a longtime VIP member and have to wait in line for a long time for Hermès to create the bag they desire.
It is also the scarcity that turns branded items into a “lifestyle” that helps raise the class and affirm the position of the owner. “Branded bags will make your life more comfortable and help you feel more confident.”, Karl Lagerfeld – the late Creative Director of Chanel and Fendi – once shared.
If a luxury bag can partly show the owner’s class and taste, then a branded house is a global recognition of the owner’s status. In Vietnam, if 2 years ago the market was unfamiliar with the concept of branded residences, then with the appearance of projects in Hanoi and Ho Chi Minh City, branded real estate is increasingly popular. Many celebrities and customers choose.
Hermes Birkin bags, Rolls-Royce cars or Haute Couture outfits are always sought after by the upper class because of their outstanding values, arousing pride in owning unique items. Likewise, with the cooperation of the ELIE SAAB brand, each The Rivus residence is filled with art and is an asset with lasting value.
What creates the value of the luxury mansion The Rivus Elie Saab?
Some branded items are not only expensive but also have value that “can’t be bought with money” because of their rarity and limited quantity. Similar to luxury real estate, the Elie Saab mansion is always sought after by the super-rich with artistic tastes. What’s special about these luxury mansions?
» Precious and rare:
These sophisticated Haute Couture outfits are only available to about 4.000 top-class customers around the world. Until now, the number of mansions bearing Elie Saab’s mark worldwide has just reached 500 and is only for royal members, successful businessmen and people with high status in society. . The value of these mansions is proportional to the degree of “precious and rare”, compared to Haute Couture works with artistic value that cannot be measured in money.
According to Vogue fashion magazine, only about 4.000 customers in the world have the opportunity to own a Haute Couture design. As for Elie Saab, the number of customers he serves is even smaller. He also has his own rules when choosing customers, and only accepts to serve a very few elite and influential people around the world.
Therefore, owning a Haute Couture work from Elie Saab is a guarantee of the personal status of each owner – someone who is knowledgeable about art and understands the value of “rareness”.
Additionally, collaborations between a fashion brand often occur on projects resort or resorts.
» Process of creating a “Haute Couture” mansion:
Crafted according to Haute Couture standards, every little detail of The Rivus mansion All are meticulously completed by a team of internationally trained experts, handcrafted from rare materials.
When entering the real estate field, Elie Saab brings with him many years of experience and talent from his hands, applying the pinnacle of Haute Couture art to the process of creating unique mansions.
If every Haute Couture outfit is made from the highest quality materials such as Taffeta silk, Organza silk, Satin silk, precious stones… then the interior and exterior construction materials for The Rivus villa are also selected from the source. rare and imported directly from leading factories in Europe.
These include monolithic marble, metal, fine art bronze… with extremely expensive costs. These materials are also used in ancient and expensive hotels around the world.
If the Haute Couture fashion factory requires the skillful hands of skilled and masterful artisans, the construction of the Elie Saab mansion also requires a construction team with high expertise and international training. international. Because the process of transporting construction materials, trimming stone blocks to create perfect curves before exterior cladding, or the process of constructing interior products all require precision down to the millimeter. , rigorous supervision to ensure the highest quality like Haute Couture pieces, with unbreakable rules.
In Vietnam, a villa project called The Rivus Elie Saab was revealed by the investor to have a construction investment cost of up to 100 billion VND per unit, to meet these strict requirements.
» Emotional value from an artistic living space:
The spirit of Haute Couture has been fully conveyed by ELIE SAAB into every corner of each The Rivus villa – a masterpiece only for a few customers with taste, bringing immeasurable emotional value.
The Elie Saab mansion is a place that brings emotions to the owner, not only admiring and touching every detail but also living in the artistic space every day.
“We not only create a place to live but also create a lasting asset that brings emotional value to each owner, so that every day is an art exhibition in their own space, with with the pride of owning a unique work of art not for the masses”, a representative of Masterise Homes shared.
