The concept of “home” for the affluent is evolving rapidly. No longer merely a place of residence, today’s homes are expected to become an experience ecosystem – where convenience, community, nature, and lifestyle converge. Within this trend, the internationally-standardized integrated urban model is emerging as a luxury trend in major cities, and in Ho Chi Minh City, The Global City stands as a quintessential representative of this movement.

The new luxury living trend: when home becomes an experience ecosystem

According to the JLL Global Consumer Experience Survey 2025, the definition of home is undergoing profound change worldwide. A home is no longer simply a residential space, but has evolved into a place that enriches everyday living experiences.

The survey reveals that 74% of global residents desire a living environment that delivers experiences within their home, 69% are willing to invest premium prices for enhanced quality of life and emotional enrichment, and over 60% prioritize multi-functional destinations – where all needs, from daily living and work to entertainment, converge within the same space.

When time becomes a luxury privilege

In today’s fast-paced lifestyle, time has become an invaluable asset. Therefore, the integrated urban model – where all amenities are accessible within a walkable radius – is being recognized as the new living standard for the affluent.

A living environment that reduces commute times, optimizes experiences, and allows residents to enjoy life more fully represents the very value that premium developments are now pursuing.

A new living standard connected to nature and wellness

Alongside convenience comes the imperative for comprehensive health and wellness. Living spaces today must balance modern architecture with nature, incorporating green spaces, wellness amenities, and a pristine living environment.

For this reason, urban developments with thoughtful ecological planning and restorative amenities are becoming the preferred choice for discerning city dwellers.

Elite community and personalized experiences

Another distinct trend is emerging: residents seek not only a place to live, but also desire to belong to a community that shares their lifestyle preferences and values.

Equally important is the demand for personalized experiences – where amenities, services, and spaces are thoughtfully designed to reflect each resident’s unique lifestyle.

The Global City – An International-Standard Integrated Urban Model in Ho Chi Minh City

The Global City is emerging as a symbol of the global living trend in the heart of Ho Chi Minh City.

Developed by Masterise Homes, an international luxury real estate developer, this urban district is masterplanned on an all-in-one urban lifestyle model, seamlessly integrating residential spaces, commerce, entertainment, and community amenities within a cohesive ecosystem.

Walkable Urban Planning – The Living Standard of Global Cities

A defining feature of The Global City is its walkable urbanism model.

Premium residential areas are directly connected to commercial, dining, and service amenities, enabling residents to enjoy a vibrant lifestyle within the community without relying on personal vehicles.

This approach reflects a prevalent trend in leading international cities, where quality of life is measured by convenience, experience, and community connectivity.

Green Spaces and Ecological Core at the Heart of the City

The Global City dedicates approximately 25% of its total area to green spaces, creating a harmonious living environment that balances modern lifestyle with nature.

Central to this design is the Global Fountain musical waterway system – Southeast Asia’s longest, complemented by the Romantic Bay area, which together form the ecological heart of the development and provide serene recreational spaces for residents.

International-standard amenity system enhancing lifestyle

The amenity offerings at The Global City adhere to international operational standards while delivering distinctive, locally-inspired experiences.

City Park – a comprehensive sports and entertainment destination – features Southeast Asia’s longest Go-kart track, a 7D cinema, and cutting-edge virtual reality gaming zones for dynamic entertainment.

The development also features exclusive amenities including Mật Pet Farm for pet enthusiasts and Royal Horse Vietnam offering premier equestrian experiences – thoughtful touches that define a refined and distinctive lifestyle.

A vibrant culinary and entertainment destination

Life at The Global City is enriched by a diverse and sophisticated culinary ecosystem.

The WIYO Complex showcases renowned brands including Xing Fu Tang, District Coffee, and The Food Symphony, while the district also offers refined dining venues such as Zumwhere and Kingscross, providing residents and visitors with exceptional gastronomic and entertainment experiences.

Daddy Cool, an upscale American-style burger and steakhouse, has become a popular destination attracting discerning diners seeking contemporary cuisine.

Strategic infrastructure and exceptional connectivity

Strategically positioned in Ho Chi Minh City’s East District, The Global City benefits from exceptional connectivity, with direct access to the Ho Chi Minh City – Long Thanh – Dau Giay Expressway and the Do Xuan Hop Road corridor.

The completion of Lien Phuong Road and ongoing development of the An Phu interchange further enhance accessibility, enabling residents to conveniently reach the city’s financial centers and international airport.

Diverse Options Await at The Global City

The Global City offers exceptional opportunities for both homebuyers and investors today.

Exploring the phases currently launching at The Global City will provide clients with a comprehensive understanding of each product offering, location, and development potential throughout the integrated urban district.

Luxury Living – The New Standard for Future Cities

As global living trends increasingly prioritize experience, community, and comprehensive amenity ecosystems, masterplanned urban districts such as The Global City are setting the new standard for modern urban living.

More than simply a place to reside, these integrated cities embody the contemporary lifestyle – where convenience, connectivity, and quality of life take center stage.