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Recently, luxury real estate has continuously set new price peaks, especially in well-planned areas with high absorption rates and prices tend to increase.
If you have looked at the real estate on Saigonluxury.com.vn, it will not be difficult to see; Apartments worth tens of billions to hundreds of billions in top high-end projects currently account for the majority. For example, apartments Diamond Island Penthouse worth 150 billion, apartment Penthouse Empire City worth 230 billion,…
The interesting thing is, luxury apartments of several tens of billions, even more expensive than townhouses with central golden land frontage, still have buyers even though the real estate market is entering a freezing period. This, according to industry insiders, is a fairly new but reasonable reality.
People with means need luxury apartments
According to the latest report from Mordor Intelligence, Vietnam’s luxury real estate segment is forecast to grow by 3% from now to 2027. “In Vietnam at this time, the number of rich local and international people is in demand. Luxury apartments are increasing. Vietnam is even considered a hot spot for the regional luxury real estate market thanks to the push from economic growth and people’s income. Rich people in regions such as Hong Kong, Taiwan (China), Thailand, and Singapore are also flocking here because they see that prices are on the rise but are still attractive and have room to increase prices more,” the report said.
Well-planned areas such as the East and South of Saigon, due to great support in connection location, strong economic influence, lifestyle and infrastructure system, are currently Nature is always more attractive.
Mr. Vo Huynh Tuan Kiet, Director of Housing Marketing Department, CBRE Vietnam, assessed that luxury and super-luxury apartment products are a product group in the very high-end segment developed by investors to target customers. into a group of special customers. This is a group with very high requirements in terms of location, design, quality, service,…
“This product group is centrally located, often in extremely prime locations. This creates a unique position for these products. However, to create uniqueness, investors will focus on investing in product development such as design, utilities, amenities, and specialized services to enhance the experience for upper-class customers. . It is this special feature that has attracted the attention of high-end customer groups,” Mr. Kiet analyzed.
According to many analysts, “Families with the means still want to move from houses to apartments because of the conveniences right in the project, the community, closed security, and convenience of use – things that private houses It’s hard to get.” The high-end customer group always wants to have a safe, secure, spacious and airy living space, and at the same time wishes that in addition to the services and amenities within the project area, there will be more services around the project. This is the factor that contributes to attracting buyers of ultra-luxury apartments.
In addition, customers themselves also want to live in the high-end segment with similar neighbors. “Creating a suitable residential community is also one of the strategies that investors are interested in to attract the attention of high-end customers. The upper-class customer group itself has very strict requirements in terms of security, safety, and privacy for housing products. Therefore, these customers choosing super high-end products also helps create a separate community of residents, ensuring common requirements for standards and services.”
To create a civilized community, developers have tried to understand customer needs and then form products instead of making products and then finding a market.
“The goal of project investors is to try to create products that attract residents to live, not build buildings and then leave them empty. The product price itself is also selective. Customers must also calculate their financial capacity to be able to buy. Therefore, there is no specific criteria to say that the investor selects buyers, but the project itself has created a separate market for this product line.
Besides, choosing to live in a house with a large area, meeting a better quality of life, along with surrounding amenities and similar communities will certainly create a different value when residents live in this area. there; And this factor also contributes to increasing the property value of the house.
Are luxury apartments suitable for residents or investors?
The investors themselves have focused on bringing in the best elements to create a living experience commensurate with the value of the product. Combined with location and amenities in the central area, luxury segment products are completely suitable for the residential needs of high-end customer groups.
As for the investment factor, because of the high price and picky buyers, the ability to increase prices quickly in the short term will be more difficult than products in the low segment. But thanks to the unique factors, central location, limited nature… luxury segment products are completely suitable for long-term investment,” Mr. Vo Huynh Tuan Kiet analyzed.
These living amenities make many people choose to buy for long-term residence, thereby making the number of traders on the secondary market expected to be quite small in the future while increasing demand over time also makes this real estate group even stronger. long lasting value.
